The number of people who believe in financial omens has increased in Russia

In Russia, 54% of citizens believe in financial omens, and 28% of them believe that they follow all superstitions in their daily lives. Among the most popular signs are "do not whistle in the house," "do not give money in the evening," and "put money under the tablecloth to attract wealth." This follows from a survey conducted by the <url> marketplace, which was reviewed by Izvestia on April 1.

According to the study, 54% of respondents believe in various financial superstitions, which is 11% more than in 2025. Among them, 28% are confident in the effectiveness of all money-related measures.

The most popular signs are those related to handling money. So, 31% of respondents follow the rule "do not whistle in the house so that there is no lack of money," and 27% do not give money in the evening. It is noteworthy that last year in the first place was the omen "do not give money in the evening," and in the second place — "do not whistle in the house."

In addition, omens are gradually moving into the digital sphere: 81% of respondents noted that they extend a number of rituals to online operations, for example, they make money transfers in the evenings to avoid unpleasant consequences.

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Russians over the age of 45 are the most susceptible to financial superstitions — 38% of them actively follow signs, another 34% do it sometimes, and 28% do not believe in them. Representatives of trade and the service sector also most often adhere to financial principles: 32% of them follow them regularly, and 43% from time to time.

Young people are less likely to believe in omens, but 36% of respondents admitted that they came to these beliefs on their own or did not associate their views with external influence.

"We see that financial omens for many are more a way of psychological self—regulation than a real tool to influence income or expenses. Faith in omens often awakens in an unstable financial situation when a person finds himself at odds with his own budget. It is important for people to feel that they have at least symbolic control over the situation, and such habits partially fulfill this task," said the director of the Communications policy department of the financial marketplace "Choose.<url>" by Anna Romanenko.

She also stressed that in the context of digitalization of finance, rituals adapt and become part of everyday financial culture, influencing user behavior, disciplining them and reducing impulsive spending.

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Alexander Abramov, head of the RANEPA Laboratory for the Analysis of Institutions and Financial Markets, said on March 29 that Russians should change jobs or find additional income if they cannot save money for long-term savings. According to him, polls show that about 60% of Russians, as well as residents of many other countries, do not have the opportunity to save money, so to speak, not for a stash, but for some kind of long-term savings.

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