Blogger Lercek launched a cosmetics brand on the background of cancer treatment. What is known

Blogger Valeria Chekalina (Lercek) launched her cosmetics brand Eeya Skin with the financial support of her lover Luis Squicciarini against the background of the fight against cancer. All the details are in the Izvestia article.

Partner support for Lerchek

Argentine dancer Luis Squicciarini, who is the father of Chekalina's fourth child, invested his personal savings in the creation of the brand. The work on the project lasted for two years. Initially, the man planned to spend money on opening his own dance studio, but later decided to support his lover's business initiative.

Squicciarini noted that he believes in the success of the new company and sees this as an opportunity to engage in common business. He stressed the importance of this decision for strengthening relations with Lercek.

"To be honest, I had a plan for this money. I wanted to open my own school, dance studio. And that was always the only dream. This is an opportunity for me to do something with Lera. I believe in her project," said Squicciarini.

Lercek's fiance invested money in launching her new brand.

Lerchek's health status

Chekalina is developing her business despite a serious diagnosis. The blogger has been diagnosed with stage four stomach cancer, and is undergoing multi-stage therapy at the Blokhin Cancer Center. The treatment led to complications: partial loss of vision, difficulty moving, and hair loss, which forced the blogger to wear a wig.

Despite the effects of chemotherapy, Chekalina continues to attend business meetings. In the presentation of her brand, she urged the audience to pay attention to their own health.

"Even if I'm gone, [I want] this brand to live and carry the main message to the girls, which I've always tried to convey. But maybe at some point I lost touch with him myself. Think about yourself first of all, about your health and beauty," Valeria Chekalina said.

The lawyer confirmed the legality of launching a new business Lercek

Lawyer's opinion on Lercek's business

The legitimacy of the blogger's commercial activities is confirmed by experts. Lawyer Yevgeny Tonky explained that Chekalina has the right to engage in business, since the criminal case against her has been suspended. The current house arrest regime also does not prohibit the launch of new business projects.

The reaction of Internet users to the news about the Chekalina brand turned out to be mixed. While some subscribers admire the blogger's tenacity, others express doubts about the possibility of actively conducting business in the fourth stage of cancer.