Beloved Lercek invested his savings in her startup. What is known

Blogger Valeria Chekalina (Lercek) has launched the Eyya skin cosmetics brand. Her lover Luis Squicciarini invested his own funds in the launch of her new cosmetics brand Eyya skin. All the details are in the Izvestia article.

Support of the beloved Lercek

Squicciarini invested his own funds in launching a cosmetics line. Initially, he planned to spend his savings on opening his own dance studio, but decided to support his beloved's project in order to engage in common business.

The work on the brand was carried out for two years. According to Squicciarini, investing in the project has become an opportunity for him to do something together with Valeria Chekalina.

"To be honest, I had a plan for that money. I wanted to open my own school, dance studio. And that was always the only dream. For me, this is an opportunity to do something with Lera. I believe in her project," he said on social media.

Lercek's fiance invested money in launching her new brand.

Lerchek's health status

Valeria Chekalina is undergoing treatment for stage four stomach cancer at the Blokhin Cancer Center. The course of therapy includes nine stages, some of which have already been completed. Due to the illness, the blogger is faced with loss of vision in one eye, difficulty walking and hair loss, which is why she is forced to wear a wig.

Despite her serious condition after chemotherapy, Chekalina continues to engage in business meetings. In the presentation video of the new brand, she appeared without a wig, demonstrating the effects of the treatment.

"Even if I'm gone, I want this brand to live and carry the main message to the girls, which I've always tried to convey. But maybe at some point I lost touch with him myself. Think about yourself first of all, about your health and beauty," she said.

The lawyer confirmed the legality of launching a new business Lercek

Assessing the legality of Lercek's business

Lawyer Evgeny Tonky stressed that starting a business does not violate the law. Despite the existence of a criminal case, it is currently suspended, and the current regime of house arrest does not restrict the blogger's business activities.

The audience's reaction to the product launch was mixed. While some subscribers called Valeria Chekalina's act brave, others expressed doubt about the possibility of combining active work with the treatment of stage four cancer.