Blogger Lercek has launched a new cosmetics brand amid the fight against cancer. The main thing

Blogger Valeria Chekalina (Lercek), who is undergoing treatment for stage four stomach cancer, announced the launch of her own cosmetic brand Eyya skin. The blogger posted a presentation video and the first details about the project on her Instagram (owned by Meta, a recognized extremist organization in Russia). All the details are in the Izvestia article.

Cosmetic brand Lercek Eyya skin

It took two years to create Eyya skin. Chekalina worked on the project in parallel with the trials and treatment, without interrupting the process even during periods of hospitalization. In the presentation video, Lercek appears without a wig — with a shaved head, which was the result of chemotherapy — and barely holds back tears, talking about the meaning she put into the project.

"As life has shown, no one knows what lies ahead and what fate awaits us. And I do not know... I just want to... Even if I'm gone, I want this brand to live and carry the main message to the girls, which I've always tried to convey. But maybe at some point I lost touch with him myself. Think about yourself first of all, about your health and beauty," said Lercek.

According to her, the project is intended as a reminder to women to find time for themselves — despite stress and daily fuss.

"I would like our women to find holy time for themselves in all this fuss and stress 24 hours a day," the blogger added.

Lercek left the hospital to work after another chemotherapy treatment. What is known

Immediately after the launch, Lercek started preparing thank-you cards for customers — and signs each one personally. Partner Luis Squicciarini took a picture of her at work: dozens of cards with the image of the blogger's face and the Eyya skin logo are laid out on the table in front of the Checkerboard. There are medicines, a cup of tea and a bottle of water nearby.

Squicciarini actively covered the brand's launch on his Instagram. In a series of stories, he showed Lerchek, commenting on what was happening with undisguised admiration.

"Our Lera cannot be stopped. Sometimes I don't understand where she gets so much energy from," he wrote.

In a separate post, he shared a shot of himself photographing her during a work shoot. Louis added words addressed to Chekalina to the picture: "I will always be there for you and I will support you. You are my muse." According to him, he was actively involved in the creation of Eyya skin throughout the two years of work on the project.

Mixed reaction

The launch of the cosmetics line divided the audience. Some subscribers expressed support for Lercek: in the comments, users call her appearance in front of the camera without a wig a brave act, and the project itself is evidence of exceptional willpower. Others reacted skeptically, questioning how, with terminal cancer, a blogger is able to participate in full-fledged photo shoots, shoot a presentation video and build a new business. Some users have again questioned the diagnosis itself, an issue that has been discussed online since the first announcement of the disease.

Beloved Lercek drew attention to the AI-generated photo of the blogger

Lerchek's health status

Chekalina is undergoing treatment for stage four stomach cancer at the Blokhin Cancer Center. The therapy is divided into nine stages, some of which have already been completed. Due to the illness, the blogger has practically lost sight in one eye and is experiencing serious difficulties when walking. Hair loss forces her to wear a wig in public. A venous port was installed in her neck to administer the drugs.

The last chemotherapy session was especially difficult for Chekalina. Photographer Georgy Kamaev, who accompanies the blogger, said that she "felt really bad" — in one of the shots, Lerchek was sitting right on the bathroom floor of a hospital room next to an IV drip. Nevertheless, immediately after the procedure was completed, she left for a work meeting, ignoring the requests of Louis and his entourage to rest. According to Kamaev, Chekalina does not stop thinking about work and financial issues — her relatives continue to persuade her to focus on recovery, but to no avail.