The Volga car brand may release its own model in 2028.

Since 2028, the revived Volga car brand plans to launch production of its own model. Oleg Moseev, the former head of the Russian Automobile Dealers Association, shared such insider information on his Telegram channel on March 26.

In 2026, Volga intends to sell 30 thousand cars, and in 2027 to increase this number to 80 thousand units, Moseev said. It is planned to open 130 dealers of the brand this year, and next year to increase the number to 150.

As for the brand's positioning, the task is to make Volga a premium brand, the expert added.

The first Volga cars will be available at authorized dealerships in the third quarter of 2026. The project is being implemented by JSC "Production of Passenger Cars" (PLA). The company confirmed that the goal of the project is to create its own original Volga models with unique product characteristics and a local component base. The brand's first model, the Volga K50, is based on the Chinese Geely Monjaro crossover.

Where everything is heading: trends and prospects of the Russian car market and automotive industry

Automakers, distributors and experts discussed the difficulties in the industry

As Tatiana Fadeeva, head of the Volga brand, said on March 25, the company is currently borrowing technical solutions from Chinese partners, but in the future it intends to introduce its own product range. The name of the revived car brand is written in Latin, and this is partly due to the fact that the company intends to realize the export potential that is embedded in the project's development strategy, she said.

All important news is on the Izvestia channel in the MAX messenger.