Wellness-influencer named the food habits of Russians that are gaining popularity

In recent years, the eating habits of the Russian consumer have undergone significant changes that may affect the market in 2026. Buyers are focused on purchasing natural products with an emphasis on local origin. This was announced on January 18 by wellness influencer and founder of the international brand of vegetable oils "Altaria" Yana Pryanikova.

"People have become more conscious about their health and nutrition. <...> More and more Russians are becoming more selective every day, because the trend towards a healthy lifestyle and mindful eating continues to grow and provokes the emergence of new habits," she said in an interview withГазетой.ги ".

The expert added that this trend has been observed since the time of the pandemic, and has been developing through social networks, where bloggers share knowledge about the composition and benefits of products.

Pryanikova pointed out an interesting observation of restaurant visitors, in particular, representatives of the younger generation, who instead of one large dish choose several small portions to try as many flavors as possible. This is especially true for cereals, flour, cheeses and butter.

She also noted the interest in local products, as more and more Russians choose local manufacturers, preferring products that have a connection with history or a specific region. This, as explained by the interlocutor of the publication, is often produced in limited quantities and manually, and its popularity is promoted by trends observed in the West, where consumers are willing to pay more for "organic" and farm products.

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Chef, President of the Moscow Culinary Association (AKM) Denis Perevoz at the event "VkusNaSvyaz. Partnership 360" on November 24, 2025, noted the importance of the formation of gastronomic patriotism, which is important for the formation of a strong society. Conducting a lesson with students, he explained to them that it is important to understand the documents, to know seasonal products and modern technologies.

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