Sales of premium cars in Russia increased by almost 20%

By the end of January-February 2026, 17.5 thousand new premium segment cars were sold in Russia, which is 19.3% more than in the same period last year. This was reported on March 24 by the analytical agency Autostat.

According to analysts, against the background of a decrease in the country's entire car market by 3.9%, the share of the premium segment increased over the year — from 8.8% to 10.9%.

The Exeed brand remains the leader in the brand's sales ranking with 2,519 vehicles (18.7% less than in January-February last year). Sales also decreased at Tank, which became the second (2,234 units; -27.3%).

BMW, which, although not officially present in Russia, entered the top three (2,180 units; +73.3%). Her sales increased, as did the following two brands: Voyah (1,759 units; +107.2%) and Hongqi (1,671 units; +84.6%).

The bestseller in the segment of new premium passenger cars was the Tank 300 SUV, which sold 1,268 copies in two months.

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Earlier, on March 12, it was reported that in the first two months of 2026, sales of global brand cars in Russia increased 2.5 times (+148%) and amounted to 24.4 thousand units. Moreover, every fifth customer chose a Chinese-built Mazda CX-5 crossover.

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