Young bloggers talked about the importance of "Topfest" in St. Petersburg

In St. Petersburg, thousands of teenagers are preparing to take part in the TopFest festival, which will be held on March 22, bringing together the brightest young stars of the Internet. More than half a million viewers, including parents of young bloggers, will be able to see the performance not on the screen of gadgets. Kirill Solodkov, a correspondent for Izvestia, told about this on March 20 in a story.

TopFest is a family holiday where parents can see and feel how their children live. So, 14-year-old singer, blogger Taisiya Skomorokhova became an idol for two generations of teenagers. According to the girl, she found the time of her childhood without a phone, when the games "Stop, Earth!", hide-and-seek and catch-up were popular, but her generation is also familiar with the digital environment.

In addition, the members of the group "Without toys" conquered the digital environment at just seven years old. Their music videos are not inferior to the singer Lady Gaga in terms of the number of views. Girls' songs are also listened to by the older generation. At the same time, the festival gathers the main names of the new national scene, such as Amirchik, Mariana Lokel, Artur Babich, Anya Pokrov. Egor Ship was once one of the youngest bloggers in the country, but now he will participate in the role of an experienced artist.

"I remember when I performed on similar stages. I was just a kid, I was still acting as a presenter. Big artists were performing then, and I thought how cool it was that I was on the same stage with them, now I'm going to take a picture, get to know each other," recalls Ship.

In addition, about 10 young Internet stars will perform at the festival. The event will take place on March 22 at the SKA Arena in St. Petersburg, followed by a grand tour of Russian cities in Moscow.

"The average Russian child spends six and a half hours looking at the gadget screen. And for them, it's the artists they live with. And, of course, that's why the new stage is a stage for these popular child stars," says Natalia Lokteva, director of the Institute for the Support of Children's Blogging.

It is noted that unlike adult show business, where artists are increasingly indistinguishable from each other, each of the star children is unique in its own way. For example, festival participant Gosha Petrosyan needs only a microphone and a voice to impress the audience. Others, like Russia's first female DJ, Miss Lee, mix already recognized hits into club sets, while Varya Jam, whose life is watched daily by more than 8 million subscribers, will appear on a stage of this scale for the first time.

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The organizers of Topfest noted the day before that the festival of young bloggers would set a new national record for the number of views on the official hashtag of the festival in 21 days. It was noted that the main intrigue of the event is the total number of views. It will be announced at the event in the presence of experts. The TopFest Children's blogging Festival will be held in 15 cities of the Russian Federation. It is planned that 500 thousand people will attend the events, which will be attended by dozens of stars.

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