Oksana Samoilova, blogger, model. Biography

Oksana Samoilova — early years, the beginning of her career

Oksana Samoilova was born in 1988 in Ukhta, in an ordinary family. When the girl turned six, her father left the family, and her mother raised Oksana and her younger brother Evgeny alone. At school, the future model was fond of dancing and attended a theater studio. According to Samoilova, she often had to take care of her brother, which contributed to her early adulthood.

After school, Samoilova enrolled in a local university with a degree in public relations, but in her third year she decided that studying did not promise great prospects. In 2007, she moved to Moscow to begin her modeling career. Her natural height of 178 cm and weight of 53 kg opened the way to the fashion industry: Samoilova participated in shows by Russian designers, starred for brand catalogs and glossy magazines, including the men's edition Maxim.

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Oksana Samoilova and rapper Dzhigan

In 2009, at a party in a Moscow club, Samoilova met rapper Dzhigan (Denis Ustimenko-Vanstein). At that time, the musician was just starting his career and lived in a rented apartment on Kutuzovsky Prospekt. Shortly after the meeting, he invited the girl to star in the video "Cold Heart", which marked the beginning of their romance.

The relationship developed quickly — in the summer of 2011, Samoilova and Dzhigan had a daughter, Ariela. However, they officially registered their marriage only on December 12, 2012. As the star couple explained, they were waiting for a "beautiful" date. Later, three more children appeared in the family.: Leia (2014), Maya (2017) and David (2020).

The birth of her son coincided with a crisis in the relationship between Samoilova and Dzhigan. In March 2020, videos appeared on the rapper's social networks that shocked subscribers: on the recording, the musician behaved obscenely, drank alcohol and used obscene language in the presence of his daughter Leia, whom he asked to bring beer. In addition, he insulted his colleague Gufa, calling him a drug addict. In response, Guf posted a video proving Dzhigan's betrayal.

After that, Samoilova posted a message in stories: "I just don't want to wake up to this world." Dzhigan went to an expensive clinic in Miami for rehabilitation for alcohol and drug addiction, and he periodically posted videos about his stay there. His wife, after a short silence, said that "she must help the father of her children get out of trouble."

The family was saved, and in 2022 the couple arranged a lavish wedding with the participation of celebrities of the Russian show business. One of the most touching moments was the couple's dance to the Billy Eilish composition performed by the City Chamber Orchestra conducted by Vladimir Yatskevich.

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In October 2025, Samoilova filed for divorce. She explained this by fatigue from the behavior of her husband for 13 years of marriage, noting that he "needs to grow up." Dzhigan expressed a desire to save the family, and the court gave the couple two months to reconcile.

The next meeting was held on January 19, 2026. Samoilova and Ustimenko were not present at it, their interests were represented by lawyers. Oksana's lawyer Oleg Tonakanyan stated that there were no disagreements between the parties, but the marriage was not dissolved. The reason was a prenuptial agreement signed in 2020, when Dzhigan was in rehabilitation.

The document stipulated that in the event of a divorce, all joint property would be transferred to Samoilova. The rapper's lawyer, Sergey Zhorin, noted that he learned about the contract only in court, and stressed that his client signed it in a "wounded" state. Representatives of Dzhigan filed a counterclaim, insisting on an equal division of property.

Oksana Samoilova — business

Shortly after meeting Dzhigan, Samoilova became actively involved in business. In 2010, she participated in the launch of the Mira Sezar clothing brand by designer Miroslava Shvedova, and a few years later founded her own children's clothing brand, I am special, which later acquired a boutique. However, in 2019, the brand was at the center of a scandal: an employee of the showroom reported that the store was selling low-quality goods from China at inflated prices. Samoilova did not comment on the situation, but the offline point was closed in 2020.

Around the same time, Oksana launched an online workout program called Fit for you, developed by professional athletes. This was followed by the Family1 nanny recruitment service and the El'cosmo cosmetology clinic. In 2021, the I am special brand, as well as the Family1 and Fit for you services, ceased operations.

In 2020, Samoilova introduced the Sammy Beauty line of care cosmetics, which became her most famous project. The products are sold on the official website, in the Magnit Cosmetics and Golden Apple networks, as well as on marketplaces.

However, this brand has not escaped scandals either. Samoilova was accused of plagiarism because of the similarity of the packaging of her cosmetics with the products of American blogger Kylie Jenner Kylie Cosmetics. In addition, experts stated that the funds were of poor quality, and production, contrary to statements about the "best European plant", was carried out in Aprelevka, near Moscow. But despite the criticism, Sammy Beauty continues to work.

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