Izvestia Media Center became the "Media Holding of the Year" according to the National Zen Award

The results of the prestigious National Award "People of the Word" were summed up at the Khudozhestvenny cinema in Moscow. Izvestia Holding became one of the award winners. Izvestia correspondent Linar Ginatullin shared the details of the award ceremony on December 13.

The platform, where discussions are born, the agenda is formed and the most accurate voices of the country are heard, holds one of the key ceremonies of the media industry — the National Zen Award "People of the Word".

"That's why the people at the Khudozhestvenny cinema are like at the premiere of a Hollywood movie. But instead of the usual actors and directors, there are journalists, editors, producers and media leaders here," the correspondent said.

"People of the Word" is a sign of recognition for those who keep people informed of important events every day.

"At the end of the year, it is customary to summarize the results, and we decided that it would be right to gather our key partners and select the best of them," said the managing director of Zen LLC. The platform" Alexander Tolokolnikov.

The ceremony is developing rapidly: bright presenters, a series of high-profile nominations, without which it is difficult to imagine the information field of the country. From the most operational news agencies to the best regional media and non—standard authors.

"This is a great incentive for media outlets and holding companies to strive to prove the quality of their work through competition. I am always in favor of a competitive environment. And I think this is a great example of creating such competitive opportunities," said Russian Foreign Ministry spokeswoman Maria Zakharova.

One of the key awards — "Media Holding of the Year" — was awarded to the Multimedia Information Center (MIC) "Izvestia".

This recognition is no coincidence: the total audience of all online resources of the holding exceeded 795 million people in 2025 alone. And on the Zen platform, the number of subscribers already exceeds 3.5 million.

"Zen traditionally counts all media holdings. Now he has five or six media holdings in the ranking, among which we are the first. I think we will continue to strive to close this story more often, and to be the first as our individual assets," said the Deputy CEO, editor—in-chief of the IZ portal.RU Mikhail Pak.

The victory confirms the stable leadership of the holding and the high level of trust that Izvestia has gained through efficiency, large-scale multimedia production and accurate, verified information.

"If you don't take stock, you may not notice the progress. It is very nice to receive the statuette, it is very nice to receive recognition," said figure skater Evgenia Medvedeva, two—time Olympic silver medalist in 2018, two-time world champion.

Among the 14 nominations are the most operational agencies, the most quoted editorial offices, the best regional teams, authors of non—standard formats and journalists who risk being the first on the scene every day. Everyone who makes news not just information, but a part of our daily reality.

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Other winners include "Curious Barbarian" plus the smash hit "Sigma Boy"

Earlier, on December 3, Izvestia TV channel became the winner of the Golden Ray 2025 award in the nomination "TV Channels: information and journalism". Izvestia received the award for the fifth time, a significant achievement was the result of many years of work by a team of professionals and recognition of the high quality of the content produced.

All important news is on the Izvestia channel in the MAX messenger.