Top content: the series "GDR" became the winner of the IV National Prize of Iran
On June 5, the Mosfilm Cinema and Concert Complex hosted the award ceremony for the winners of the IV National Internet Content Award. The authors of the best socially significant projects on the Runet were honored on stage, including TV series, podcasts, animation and products that were on the Web. For example, the award was awarded to projects created with the participation of NMG Studios: "Curious Varvara" was among the winners in the category game series up to 30 minutes, and "GDR" — more than 30 minutes. Even anonymous Telegram channels were among the winners. For more information, see the Izvestia report.
Stars of the IRI Award
In 2025, 75 projects in various categories were shortlisted for the Award, established by the Internet Development Institute. These are TV series, viral content, Telegram channels, blogs, and podcasts – a total of 22 nominations. On June 5, their authors, the main personalities of the cultural and media industries gathered at the Mosfilm cinema and concert complex to find out which of them the professional community recognized as the best. There is a carpet on the ground floor. Alexey Goreslavsky, Director General of the Internet Development Institute, was the first to appear on it.
— In addition to the growth of professional quality, the number of applications is also growing. The traditional leader is documentary films. I would attribute this to the growing audience interest in this type of cinema. Thematically, there are two clear leaders this year. Many submitted applications taking into account that 2025 was declared the year of Defender of the Fatherland. We see a lot of product related to this — serious, strong films. In second place are family projects. This is a consequence of the fact that 2024 was the year of the family. In particular, one of our favorites is "Curious Varvara". This is one of the first children's and family projects that was supported by the Internet Development Institute," he told Izvestia.
Looking ahead, the project, created with the support of NMG, was eventually recognized as the best game series under 30 minutes.
In the meantime, blogger Karina Cross appeared among the first nominees on the track, claiming to win in the category "Video up to 3 minutes". The heroines of her video about the transience of time are a young girl who puts off a lot for later, and an elderly woman who is in a hurry to take everything from life.
— This is a video about the misconception that we have a lot of time. This is my first time being nominated. A friend suggested that I participate, and I just decided to give it a try. But when I was actually nominated, I was shocked. It's cool when you do something that you really like, and it's also appreciated," she shared her emotions with Izvestia.
This was followed by Bolshoi Theater percussionist Ivan Kokorin, who in early 2025 became famous for his artistic playing style all over the Internet and became the star of the orchestra, which now has an autograph queue before each performance. Izvestia was one of the first to interview the young performer. His videos were included in the "Viral Content" nomination. At the ceremony, he confessed that his life had changed dramatically over the past six months.
— There are more concerts, interviews, and various projects. The first episode of the show "Culture for All" was released the other day, where Roman Kagramanov and I became the hosts. As for concerts, people still come specially from different cities to watch and listen. Interest in my work and in classical music is growing. And since I'm here, it means I'm doing everything right, bringing something good. There is an incentive to try harder," he told Izvestia.
Actor Milos Bikovic supported the award with his presence. Now a young father, he confessed to Izvestia that a new concern had appeared in his life — what his child would see on the Internet in the future.
— Of course, there are such concerns. Thank God that such steps are being taken in Russia that are aimed at streamlining digital life. Children are our precious future. Previously, they were left in this space without a specific strategy and policy — how to protect them, what this reality is, what quality it is. Therefore, yes, you need to take care of your child and what he watches in a digital environment," Milos Bikovic shared his opinion with Izvestia.
Milos Bikovic, Serbian and Russian actor
The event was attended by his colleagues in the acting workshop — Elizaveta Bazykina, Pavel Derevyanko, Stanislav Yarushin, Anna Khilkevich, as well as representatives of other fields — prankers Vovan and Lexus, Dj Smash, Sergey Zhukov with his daughter Nika, fashion designer Denis Simachev, top officials of television and film production.
Winners of the IV IRI Prize
The ceremony was opened by the band "Bond with a Button" with the atmospheric track "Kitchens", which recently became the leader of the Yandex Music chart. The team's predecessors in this position are the young Maria Yankovskaya and Betsy (Svetlana Chertischeva), who thundered not only in Russia but also abroad with the hit "Sigma Boy", later received an award in the IRI special nomination "The World must know".
— We didn't expect our song to fly so much! We understood that the song was strong and would spread across Russia, but we couldn't have predicted that people around the world would like it so much! — Svetlana Chertischeva told Izvestia.
— The world should know that Russia knows how to create hits! — Maria Yankovskaya supported.
Maria Yankovskaya, one of the performers of the hit "Sigma Boy"
Representatives of the film industry were also awarded. The statuette in the special nomination "Time of Heroes" was awarded to the creators of the military drama "At the Call of the Heart"
— I would like to say the main words to the Voenfilm group, which mastered this difficult project, first of all, emotionally. We talked about our grandfathers who died in the People's militia of Moscow. The story of people who, at the call of their hearts, went to defend the city, not being military people, is still relevant today. The main thing is that we do not forget the great feat of our grandfathers and the current feat of our brothers, who are fighting for Russia again," director Igor Ugolnykov told reporters.
The best series for more than 30 minutes was the spy drama "GDR" created with the participation of NMG Studios about the events of the late 1980s, where Soviet and Western intelligence agents hunt for valuable archival information on the eve of the end of the Cold War.
Director Anton Maslov continued his personal award season in the Cultural Code nomination. At the last Moscow Film Festival, he won a statuette in the category "Russian Premieres" for the film "Hello to my Husband." At the IRI Award, he received an award for the series "The Last Hero. Legacy". It was presented by the Minister of Culture of the Russian Federation Olga Lyubimova.
SHAMAN and Ekaterina Mizulina announced the winner in the Viral Content category. The statuette went to the video "God is with us!", which emphasizes the idea of unity and solidarity of soldiers regardless of their religion and nationality.
There were several educational projects among the 2025 laureates. In particular, "History of Russia" became the best podcast. In it, Doctor of Historical Sciences Vladimir Medinsky talks about the formation of our country and analyzes popular historical myths.
One of the most emotional moments of the award was the presentation of the award in the nomination "Social Internet Campaign". The winner was the musical album "Hear my Voice", dedicated to the memory of the victims of the terrorist attack on March 22, 2024 at Crocus City Hall. The collection includes 12 songs by Muslim Magomayev performed by popular artists, including Vladimir Presnyakov, Basta, Lucy Chebotina, Vanya Dmitrienko and others. The full list of winners is available on the award's website.
Another interesting trend: the prize for the best Telegram channel was awarded to the anonymous resource "Merciless PR Man". His representatives did not come on stage to receive the award, but sent robots instead.
Переведено сервисом «Яндекс Переводчик»
