The expert explained the growth of Toyota car sales in Russia

Currently, the Toyota brand is not officially represented in Russia, but for the second month in a row it is among the top ten brands in the domestic car market in terms of sales of new cars. According to Yuri Chistov, director of development of the Fresh automotive marketplace, this is due to the Russians' belief in the reliability of Toyota models and their demand in the secondary market.

So, according to the expert, millions of Russians believe that Toyota cars have a mystical margin of safety, which, however, does not mean the actual reliability of these cars. Another reason for the popularity is the predictable liquidity, models of this brand are appreciated in the secondary market.

"Toyota has the highest production culture, and many conveyor assembly solutions have become industry standards. Toyota does not abuse the latest technologies — for example, its love for turbocharged small—displacement engines has affected it less than other manufacturers, primarily European ones," the Autostat agency quoted Chistov as saying on October 14.

In September, according to analysts, sales of new Toyota vehicles in Russia increased almost 1.5 times and amounted to 3,308 units.

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Why are the former market favorites losing ground in Russia

Earlier in the day, it was reported that the Belarusian crossover Belgee X50, which is produced at the plant near Minsk based on the Geely model, became the best-selling new car in Moscow in 2025. Geely Monjaro, which was the leader in the first half of the year, was the second.

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