The financial consultant gave advice on a conscious approach to shopping to save money.

Proper cost planning helps not only to save money, but also to make purchases more profitable. Olga Matveeva, a financial consultant at X5's Package service, told Izvestia on October 28 how to spend less on groceries and buy more.

"The basis of saving is strategic planning. Before going to the store, study the promotions in mobile apps and make a shopping list. Loyalty programs and cashback services will bring maximum benefits.: they earn points and return part of the money spent, turning ordinary purchases into a source of additional benefits," the expert said.

In addition, compare the price per kilogram or liter to objectively evaluate products from different brands. Products from local manufacturers and the stores' own brands often cost less due to savings on advertising. This is especially beneficial if your diet is flexible and you include seasonal domestic products or high-quality frozen analogues, Matveeva added.

In addition, she stressed the importance of choosing products with yellow price tags indicating the approaching expiration date. This not only helps to save money, but also supports the environmental trend by preventing the disposal of fresh food.

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"Thus, your purchase becomes budget—friendly and environmentally sound, supporting the global trend towards reducing food waste," said the financial consultant.

According to Matveeva, proper use of kitchen appliances and food storage are important to consolidate the result. Modern appliances make it possible to cook economically from inexpensive products such as cereals and vegetables. Also, knowing simple storage rules will help prolong the freshness of products.

The final stage of a conscious approach is waste-free cooking. The expert suggested using vegetable trimmings for broths, stale bread for crackers and leftover cereals for cutlets or stuffing for cabbage rolls. These methods not only reduce waste, but also open up opportunities for culinary creativity.

On October 8, Igor Balynin, an associate professor at the Financial University under the Government of the Russian Federation, told how you can save twice on mobile communications. According to him, it's worth starting with an analysis of connected services — often they turn out to be unnecessary for a long time, for which money continues to be written off. It is also important to check the relevance of the tariff plan: if the included minutes and SMS are not used, it is worth switching to a more suitable option.

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