The "Russian Creative Week" has started in Moscow

The "Russian Creative Week" has started in Moscow, where they speak. This forum-festival is the main platform for a whole segment of industries where architecture and IT, design and fashion, cinema and gastronomy are on a par. On September 25, a key event was held there, where they are already talking about a new leadership philosophy.

The wheel was invented more than 5 thousand years ago. But among the know-how associated with this subject is not only the striking design, but also the author's molecular composition.

"These discs have been adapted to our climatic conditions due to changes at the molecular level, and now the discs are more resistant to our climate," said Alexander Lebedev, a representative of the wheel manufacturing company.

The creative week demonstrates and discusses not so much creativity in a vacuum as its applied effect. Industries with a creative component are growing before our eyes – on average four times faster than all others. What unites them is that they are based not on raw materials, but on intelligence. In the creative economy, the main capital is meanings, and the most important resource is talent.

There are 16 such industries in total. They are enshrined in the law, which was adopted last year. Among them are IT, design, architecture, advertising, gastronomy, fashion, cinema, music, and video games. Their total amount is 7.5 trillion rubles, which is 4% of GDP. And 15% of the population is employed in them. The most creative are supported.

"The fund's financing is quite large, it is in the region of 10 billion rubles a year. Therefore, we need only creative ideas and effective teams that can not only write these projects, but also implement them," explained Sergey Novikov, Head of the Presidential Office for Public Projects.

And it is in these areas that young people find themselves, to spite the millennials.

"This is a new generation of zoomers, they grew up in the digital world, they love freedom, they love creativity," said Alexander Kalinin, president of the All–Russian Public Organization of Small and Medium-sized Enterprises Opora Rossii.

They draw inspiration from national motifs and the nature of their homeland. The cultural foundation on which multinational Russia stands gives it a unique advantage: the opportunity to broadcast values that are understandable to many in the world. That's the topic of the plenary session.: Russia is a visionary country.

"The values that we call traditional values are so in demand in the world today, and we often call them traditional Russian values, but in fact, of course, these are not traditional Russian values, but values that are close to a huge percentage of the world's population. Probably the vast majority of the world's population. Therefore, when we create content with these values, it is so in demand and so popular in a huge number of countries," said Svetlana Balanova, CEO of the National Media Group (NMG).

In this context, Svetlana Balanova recalls the cartoon "Three Cats", which has collected more than 5 billion views in China alone. The projects "Lilies of the Valley" and "Chemistry between us": the values they contain are dictated by life itself.

"In fact, the media industry is a channel of meanings. It is a mirror of modernity. We don't create meanings so much as we broadcast them," Svetlana Balanova pointed out.

Not only feature films in Russia are at a high level — take the same NMG DOC project. Scientific and historical documentaries that carry our cultural code have never been made so easily and fascinatingly.

"Our task is to talk about what happened in our history, about what is happening in science. It's fascinating to tell. In other words, we are entertaining and educating the audience," explained Yulia Zasko, editor—in-chief of the cluster of the National Media Group for the Production of Documentary Content at NMG DOK.

The creative industries are primarily an economy. And if viewers, listeners, and buyers vote for our movies, clothes, music, cuisine, and other products of domestic "creators" with rubles and their attention, it means that a lot of people need it.

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The project became a triumph of the New Season festival in Sochi

Earlier, Svetlana Balanova, speaking at the XI St. Petersburg International Forum of United Cultures, said that during the first weekend of the screening of the joint Russian-Chinese film "Red Silk" in China, the box office receipts of the film amounted to several hundred thousand dollars. Svetlana Balanova noted that the rental of "Red Silk" in China has been extended for a month. According to her, this confirms the success of the tape, as Chinese cinemas quickly withdraw films that are not popular.

All important news is on the Izvestia channel in the MAX messenger.