The importance of shaping the image of Russian brands abroad was discussed at SPIEF

Creating a recognizable image of domestic products on world markets is one of the most important tasks of Russian agricultural exports. This was announced on June 19 at the "Made in Russia" session. The Russian Export Code in the Global Economy" was announced by the Chairman of the Board of Directors of Health & Nutrition (formerly Danone Russia) at the St. Petersburg International Economic Forum (SPIEF-2024) Ruslan Alisultanov.

"If we talk about exports, and this has already been mentioned here, it is very important to understand that this is not only the sale of goods. These are meanings, these are exports and lifestyles," said Alisultanov.

According to him, the Russian Ministry of Agriculture relies on agricultural exports, with a special focus on processed products. Alisultanov noted that exports of Russian dairy products have increased from $260 million to $438 million in 7 years since 2018.

"We are working with the industry, the regulator, and business associations to create a stable, recognizable image of Russian dairy. And we are already seeing interest in the markets of the CIS, the Middle East, and China, which we have been talking about," he added.

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On June 8, it became known that the Russian economy in 2024 became the sixth in the world among the countries with the lowest dependence on exports. According to the results of last year, Russia's dependence on exports was half the global average — only 21.9%