This year, SPIEF will be attended by more representatives of wholesale and retail trade

There will be quite a few representatives of wholesale trade at SPIEF 2025: the dates of the forum account for 20% of orders from companies in this sector. On June 18, analysts of OneTwoTrip for Business, an online travel service, told Izvestia about this.

Analysts noted that there are no major changes in the dynamics of demand for business trips to St. Petersburg on the dates of SPIEF 2025. The volume of air and railway bookings remains at the level of last year, while hotel bookings have increased by 5%.

"Also, in the second half of June, employees from the IT business (12%), companies from the construction industry (11%), retail (6%) and the scientific industry (4%) are going to the Northern Capital," said Stepan Mastryukov, head of the service.

Give a forum: the volume of contracts for SPIEF-2025 will reach 7.5 trillion

What topics will be central to the main business event of the year and where will the guests come from this time?

Representatives of retail companies plan to attend the events more actively than last year: their demand for tickets and hotels has increased fourfold. The volume of bookings from companies in the field of advertising and marketing, as well as related to financial and scientific activities and information technology has doubled. The number of orders from representatives of the film industry increased by 66% and from wholesalers by 16%. But among businesses engaged in consulting and logistics, as well as the sports industry, interest in the event decreased by 2 times in 2025.

Almost half of the companies sending their employees to the SPIEF choose four-star hotels: they account for 45% of hotel bookings. Another 27% of the event's visitors will stay in apartments, apartment hotels and other accommodation facilities without stars, 18% - in three—star hotels, 9% — in five-star hotels. One-star hotels are the least popular, accounting for only 1% of bookings. Interestingly, the popularity of five—star hotels has grown significantly over the past year - in 2024, accommodation facilities of this category were not booked at all for the dates of the SPIEF.

"The average cost of a night in St. Petersburg hotels, which are chosen by business clients during the SPIEF period in 2025, is 19,500 rubles per day, which is quite significantly higher than last year (14,600 rubles). This growth is probably due to the fact that this year many forum participants decided to stay in expensive five—star hotels," the study noted.

Nevertheless, hotel prices have increased significantly over the year. Thus, the average cost of a room in a four-star hotel on the dates of the SPIEF 2025 is 25,300 rubles per day (a year ago — 19,400 rubles), a three—star hotel — 9,800 rubles (it was 9,000 rubles), and apartments and other facilities without stars - 11,500 rubles (in 2024 — 8,100 rubles).

Earlier, on June 18, Izvestia reported that the amount of contracts concluded for SPIEF 2025 could amount to 7.5 trillion rubles. For comparison, a year earlier the total cost was about 6.4 trillion rubles, which is almost 20% less.