Discounts on Chinese cars in Russia exceeded 20% in April

In April 2025, Chinese brands in Russia offered big discounts on cars. The average discount was 730,000 rubles (21% of the total cost), while for Russian cars it reached 330,000 rubles (19%). Avito Auto experts told Izvestia about this on May 26.

According to Stanislav Petrunin, head of the Avito Auto distributor department, the average price of new cars from European countries, South Korea, Japan and the United States increased by 7% in April compared with March and amounted to 6.85 million rubles. Cars from China and the Russian Federation, on the contrary, fell slightly (by 2.7 and 1%, respectively).

The number of ads for new cars increased: in April, the offer was 12.8% more than in January. Lada, Geely, Chery, Haval and Changan cars were the leaders in terms of the number of ads on the platform. At the same time, buyers were most interested in Lada, Chery, Haval, Jetour and Changan cars.

The largest number of interactions with sellers occurred on cars worth 2.5–3.5 million rubles (33.6%). The most popular models here are the Chery Tiggo 7 Pro Max, Haval F7 and Haval H3. The share of the 1.5–2.5 million rubles segment in contacts was 22.7%, and the most popular were Lada Vesta, Haval Jolion and Lada Vesta Cross. Among the cars worth 3.5–5 million rubles, the most interested were the Jetour T2 and GAC GS8 models, and the total share of such cars in contacts was 22.4%.

In addition, Elizaveta Demidova, head of the Avito Advertising vertical customer relations group, spoke about the differences in user behavior depending on the price segment of the car. The more expensive the car, the higher the proportion of calls relative to chats: this is due to the fact that buyers in the premium segment prefer personal communication. For example, in the segment with a price above 5 million rubles, the share of calls is 1.5 times more than chats. For comparison, in the price segment of up to 1.3 million rubles, the share of calls and requests via chat is almost the same.

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On May 22, it became known that AvtoVAZ and the Ministry of Industry and Trade are discussing a mechanism for directly subsidizing discounts on car purchases. In this case, the automaker will be able to directly give discounts to customers, bypassing the inflated interest rates of banks on loans. This was announced by Sergey Gromak, vice president of the automaker.

On May 16, it was reported that from May 1 to May 15, 2025, the prices of new cars in Russia were changed by seven brands officially represented on the Russian market, including UAZ, AvtoVAZ and Moskvich.