Experts have found out the best time to sell a car

Periods of increased interest of car sellers and buyers in Russia fall on the same time interval — from 12 to 17 hours. Avito Auto experts told Izvestia about this on April 9, having studied the behavior of users of the platform in 2025.

The greatest activity of buyers occurs during the daytime, regardless of the day of the week. From 12:00 to 17:00, 42% of all contacts with sellers occur. The evening hours, from 18:00 to 23:00, account for 29.6% of contacts. Interaction with sellers in the period from 6:00 to 11:00 is slightly less popular (23%). At night, customer activity is minimal: the interval from 12 a.m. to 5 a.m. accounts for only 5% of contacts.

At the same time, buyers are almost equally active throughout the week. Activity decreases slightly only on Friday and Saturday, but by no more than 1 percentage point.

The situation is similar with the behavior of sellers. Most often (45.5%), car sales ads are also posted during the day (from 12:00 to 17:00). At the same time, activity in the evening hours is higher than in the morning: 34% from 18:00 to 23:00 and 19% from 6:00 to 11:00, respectively. Only 4% of ads are published at night. On weekends, ads are placed a little less frequently. The share of offers published on a weekday is about 15% (on Saturday — 11.9%, on Sunday — 12.6%).

"Sellers should take into account that interest in buying cars remains high on weekends, so placing an ad during this period may attract more attention. It is important for buyers to know that the largest number of new offers appears during the day, when demand and competition for the best options are higher, which requires prompt decision—making," advised Andrey Kovalev, director of the Used Cars department at Avito Avto.

Last year's snow: new car sales halved in March

Why has the purchasing activity of Russians decreased?

On April 7, it was reported that the average price of a new car in the first quarter of 2025 was 2.96 million rubles. Compared to the same period last year, Moskvich (-14.7%) and Omoda (-4%) cars lost the most significantly in price among the brands. The average price of a used car in Russia was 845 thousand rubles. Hyundai (-8%) and Kia (-7.1%) became noticeably more affordable among the brands.