Experts named the growing popularity of domestic tourism destinations


Russian tourism is actively growing and changing, the most popular destinations in 2025 will be trips to the Altai Territory, Mineralnye Vody, Karelia, Tyumen Region and Siberia. This follows from the list prepared by the experts of the Yandex Travel service, which was reviewed by Izvestia on March 12.
According to him, many Russians choose trips aimed at improving their physical and mental health. Thus, the Altai Territory attracts tourists with its clean air, mountain landscapes, and medicinal herbs. Detox programs, yoga tours, and meditation retreats are organized in the region.
"Caucasian Mineral Waters. Rich mineral springs and therapeutic mud are the basis for spa treatment and recovery. The Republic of Karelia. The combination of harsh northern nature and clear lakes makes it an ideal destination for relaxation and recuperation. Tyumen region. Hot mineral springs, spa centers and modern infrastructure make Tyumen an attractive place for wellness and relaxation," the experts said.
Siberia, they say, is attractive to tourists due to its unique flora and fauna. Hiking and any kind of eco-tourism are particularly popular in this region.
Yandex Travel said that many people are currently interested in nocturism, which is travel focused on getting impressions at night. For example, they can include observing the northern Lights. The best places for this are the Murmansk Region (Teriberka), the Arkhangelsk Region (Arkhangelsk, Severodvinsk), the Komi Republic (Vorkuta), the Yamalo-Nenets Autonomous Okrug (Salekhard), and Taimyr (Norilsk). In addition, a large number of Russians choose night tours of St. Petersburg. In addition, white nights are observed in the cultural capital, as well as in Karelia.
The growing interest in the culture and traditions of the country's indigenous peoples is stimulating the development of ethnotourism. These tours allow you to get acquainted with the unique heritage of the region. In Yakutia, for example, tourists will learn about the traditional way of life, cuisine and rituals of the Yakuts, Evenks and Yukaghirs. In Buryatia, Russians can get acquainted with Buddhist culture, and in Dagestan — with the diversity of traditions of the peoples of the region.
Tours that recreate the atmosphere of previous years are also popular. For example, many choose trips with visits to Soviet sanatoriums or retro festivals. In addition, as Yandex Travel experts have found out, more and more Russians want to travel alone.
On March 10, Elena Sysueva, a leading analyst and head of Strategic Marketing at ARB Pro, told Izvestia about actively developing tourism formats in the Russian Federation. According to her, people are increasingly seeking authentic and informative trips around Russia, immersing themselves in the traditions of the region, forming a collective image of our large country. But at the same time, "local" holidays within the region of residence are also in demand.
Переведено сервисом «Яндекс Переводчик»