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- Funny maps: tourists have become more likely to choose the northwest for winter trips
This winter, Russians began to travel to the north-west of the country more often. According to the results of the season from November to March, more than 30 million trips across Russia are expected, the Ministry of Economic Development said, indicating that the geography of travel is growing. This is 72-74% of the total number of flights. Karachay-Cherkessia is one of the leaders in the growth of tourist trips. In addition, in winter, Russians began to fly more often to Kaliningrad and Murmansk, as well as Cheboksary and Khabarovsk, market participants noted. About where else Russian citizens went inside the country, see the Izvestia article.
Where did the tourists fly to
In winter, Russians actively traveled to the north-west of Russia, market participants told Izvestia. So, according to the Aviasales service for buying cheap flights, most of them traveled within the country.: 72% of bookings were on domestic flights. The most frequent flights were to Moscow, St. Petersburg, Sochi, Mineralnye Vody, Makhachkala, Yekaterinburg, Kaliningrad, Kazan, Samara and Ufa.
The average duration of winter travel in Russia was four days, the same as last year. And we bought tickets on average 11 days before the flight. This winter, the demand for Kaliningrad, Cheboksary, Khabarovsk, Murmansk, Stavropol, Ulan-Ude, Naberezhnye Chelny, Astrakhan, Vladivostok and Ulyanovsk has increased significantly.
According to the Othello booking service, the most popular winter destinations are Moscow, Krasnodar Territory, St. Petersburg, Moscow Region and Tatarstan. The average rest period in these areas was two days. The Novosibirsk Region, Primorsky Krai, Sverdlovsk, Irkutsk and Rostov regions are also among the top 10 in terms of bookings this winter. This winter season, compared to last year, the cost of booking accommodation in the top ten most popular regions increased by an average of 23%.
The cheapest place to book a stay was in St. Petersburg, where the average check per night in winter was 4,6 thousand rubles. Hotels in the Krasnodar Territory were the most expensive for travelers — an average of 6.8 thousand rubles per night.
According to aircraft bookings for the winter, Moscow, St. Petersburg and Sochi became the leaders. However, the share of the capital decreased by 6% over the year and amounted to 30.1%, Elena Shelekhova, head of the press service of the OneTwoTrip travel planning service, told Izvestia. Makhachkala, Yekaterinburg, Minvody, Kazan, Kaliningrad, Ufa and Samara were also among the sought-after destinations.
Sochi, Minvody, Kaliningrad, St. Petersburg and Makhachkala have become the most popular destinations in Kupibilet. The average cost of air tickets varies from 5.6 to 8.4 thousand rubles, depending on the route.
Which directions are gaining popularity
Moscow became the most popular city among hotel bookings for the winter — the share of the capital was 22.9%, which is 15% less than a year ago, Elena Shelekhova added. The second place was again taken by St. Petersburg, where 12.5% of travelers vacationed (-15%), and the third place was Sochi with a share of 7% (-25%).
In addition, Kazan, Yekaterinburg, Krasnodar, Nizhny Novgorod, Rostov-on-Don, Novosibirsk and Kaliningrad were among the top ten.
According to the platform data Bronevik.com In the winter season of 2025, the number of bookings for tourist accommodation in Russia increased by 13% year-on-year, the press service reported.
Moscow became the leader in the number of winter trips — the capital accounted for 20% of all bookings. St. Petersburg is in second place with a share of 9%, the three most popular cities for tourists to travel in winter are closed by the Greater Sochi agglomeration.
"Kazan and Krasnodar were also in demand among travelers. The average check for accommodation in Russian hotels in winter increased by 12% year—on-year and amounted to 5.3 thousand rubles, on average, travelers stayed in them for two days," they said.
At the same time, the share of family travelers, according to Aviasales, decreased by 1 percentage point: this winter, only 5% of passengers traveled to Russia with children. Sochi, Grozny and Makhachkala became the most "childish" destinations — family tourists accounted for every tenth booking there.
This winter season, from November to March, more than 30 million tourist trips are expected, Valentina Perepelitsyna, Deputy director of the Department for the Implementation of projects in the field of tourism at the Ministry of Economic Development of Russia, told Izvestia. The department noted the growth of the geography of travel.
"Tourists choose new locations and resorts, they want to immerse themselves in the local culture, feel the flavor, and taste local cuisine," she said. — Among the trends of winter, we note the growing interest in visiting ski resorts. Until recently, we had about 3 million skaters, now, according to experts, there are already about 4 million.
For example, in January, Karachay-Cherkessia became one of the leaders in the growth of tourist trips, which is largely due to visits to ski resorts in the North Caucasus, said Valentina Perepelitsyna.
Overall, Russia accounts for 74% of airline and hotel bookings, Elena Shelekhova added. Compared to last winter, the share of airline bookings decreased by 8%, while hotel bookings increased by 14%. According to her, this trend can be explained by the fact that travelers have become more likely to make weekend trips within the region or several hours away from home.
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