Buyers of housing on the primary market in Moscow began to arrange installments more often

In the primary housing market in The share of installment transactions in all segments has increased in Moscow. This is stated in the results of a study by the NDV Supermarket of Real Estate agency and the developer Radiance, which were reviewed by Izvestia on March 3.

If in January-June 2024 the share of such transactions was 36%, then in the period from July 2024 to January 2025, the figure increased to 64%. The largest increase in installment sales was observed in the business class - 28%. The volume of mortgage transactions in the Moscow market in the business segment decreased from 64% to 36%.

In the comfort class, the share of installment purchases increased from 23% to 39% over the same period. The share of mortgage transactions decreased from 77% to 61% after the cancellation of the preferential program.

"For a long time, mortgages remained the most popular way to improve living conditions among Russians. Last year was a turning point for the market, including for Moscow real estate. Let me remind you that the preferential mortgage, launched in 2020 as a measure to support the construction industry and increase the availability of new housing in the country, has expired. In addition, the key rate of the Bank of Russia has increased to 21% from August 2024 to today, which gradually led to an increase in mortgage rates, which today reach 28% or more," said Tatyana Podkidysheva, Executive Director of NDV Real Estate Supermarket.

According to her, developers are forced to find new tools to stimulate demand and offer the population alternative ways to purchase housing. Installments have become one of these tools.

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The dynamics of growth in demand for installments during the period indicated in the study is also observed in the segment of new premium class projects. Here, the share of such purchases is more than twice as high as in the comfort class - over 80%. Until July 2024, it was at 71%. The share of mortgage transactions decreased from 29% to 12%. Luxury housing in Moscow is currently practically not purchased with a mortgage — more than 90% of contracts for the purchase of "high-class" real estate are concluded using the installment payment tool.

The dynamics was also confirmed by the commercial director of the developer "Radiance" Viktor Timofeev.

"We see that today buyers often go in installments to fix the price of the selected apartment. This is a sound investment strategy, given that the price growth for new buildings does not stop, especially in the premium segment. At the same time, I would like to note that the premium housing segment is the least negatively affected and more resilient to crises. Interestingly, investors here can often pay in installments with money that they receive as a massive income, for example, proceeds from investments in bonds and other assets," he explained.In addition, the expert drew attention to the fact that the installment program within the framework of "trade in" is popular, when the buyer makes a down payment, and then he is given time to sell old real estate.

Earlier, on February 28, it was reported that buyers of apartments in the capital have become href="https://iz.ru/1846671/2025-02-28/pokupateli-kvartir-v-moskve-stali-bolse-interesovatsa-vysokobudzetnym-zilem " target="_blank">be more interested in high-budget housing. In January 2025, 2.1 thousand lots (apartments and apartments) were sold in the business, premium and deluxe segments, which is 30% more than at the same time in 2024 (1.7 thousand transactions). Cumulative weighted average cost of 1 sq.m. m amounted to 632 thousand rubles, which is 16% higher than last year (547 thousand rubles), according to Whitewill analysts.