Apartment buyers in Moscow have become more interested in high-budget housing

In January 2025, 2.1 thousand lots (apartments and apartments) were sold in the business, premium and deluxe segments, which is 30% more than at the same time in 2024 (1.7 thousand transactions). Cumulative weighted average cost of 1 sq.m. m amounted to 632 thousand rubles, which is 16% higher than last year (547 thousand rubles. This follows from the data of Whitewill analysts, which was reviewed by Izvestia.

"The increase in transactions in January of this year is partly due to bookings made back in December with a view to January. An additional factor affecting the number of transactions was the upcoming price increase for a number of developers in February. This stimulated buyers to enter the market in order to be able to purchase real estate at a more favorable price," Ekaterina Levina, the company's top broker, commented on the figures.

Fyodor Ushakov, sales director of the Mangazeya development company, also noted that the unconventional surge in consumer activity in January could be characterized by delayed transactions in December, when lots in new projects with successful layouts or good discounts were booked three to five days before the New Year.

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"The second factor was the surges in cryptocurrencies, which could be observed at certain intervals of each decade of January. Historically, in Russia, when one investment basket is exposed to high risk and experiences serious fluctuations, all funds from there are transferred to real estate," he added.Business class accounted for the largest share of sales, accounting for 83% of the total volume of transactions in the three segments. The cumulative weighted average price of the "square" was 509 thousand rubles, which is 10% higher than in January 2024.

The premium segment accounted for 16% of total sales in January 2025. Weighted average price of 1 sq.m. m remained at 781 thousand rubles.

The deluxe segment saw a fourfold increase in sales, from six lots in 2024 to 30 lots in 2025. The weighted average price increased by 14%, reaching 2.7 million rubles per square meter.

"In January 2025, the real estate market as a whole showed growth compared to last year. However, it is important to take into account the effect of the low base in January 2024, when the market was limited due to the short-term introduction of fees by banks for transactions on subsidized mortgages," said Alexandra Mamokhina, Director of Strategic Marketing and Product at Level Group.

According to et, in general, the high-budget segments were the least affected by changes in mortgage programs, including due to a variety of attractive installment conditions, the share of which is higher than in the mass segment.

Earlier, on February 5, it was reported that almost half of the Russians surveyed linked their plans in 2025 with the solution of the housing issue. One in eight (12%) plans to start saving and save money to buy a home, 10% of respondents plan to sell an apartment. This is stated in the research results of the Level Group company.