A pancake with a pancake: how much it will cost to treat yourself on Pancake Day
The average cost of a grocery set for making pancakes (a cup of flour, half a liter of milk, etc.) amounted to 142 rubles this year, analysts calculated for Izvestia. Before Shrovetide week, the demand for pans and pancakes, as well as for ready-made products is growing, noted online marketplaces. The most frequent preference is given to variants with meat and cottage cheese fillings. The demand for gluten-free flour has doubled among those who want to bake on their own. Pancakes are very caloric, so you should not eat more than a couple of pieces at a time, doctors warned.
How much is spent on pancakes
Before Shrovetide week 2025 (February 24 - March 2), the "Pancake Index" amounted to 142 rubles, calculated for Izvestia by analysts of the company "Platform OFD". Experts used for its calculation the cost of a set of products for cooking a dish for four people. They took as a basis a recipe in which such a portion requires half a liter of milk, two eggs, a glass of wheat flour, three tablespoons of vegetable oil, a tablespoon of sugar and half a teaspoon of salt.
- The average price of ingredients in offline stores amounted to 142 rubles. This is 5% higher than last year's level," the analysts noted. - Meanwhile, for online purchases, the same price amounted to 239 rubles, which is 12% higher than last year's level.
According to their data, of the ingredients, wheat flour rose in price most noticeably - by 13%, while eggs fell in price by 10% year-on-year.
In Moscow "Pancake Index" was at the level of 162 rubles, in St. Petersburg - 150, in Krasnodar - 154, in Yekaterinburg - 158, in Novosibirsk - 178, and in Kazan - 143 rubles.
You can also buy ready-made pancake mix - its average price, according to experts' calculations, amounted to 177 rubles this year. This year it is bought 14% more often.
In addition, the popularity of online orders is growing. Thus, the volume of orders of ready-made pancakes via the Internet increased by 24% over the year, and frozen pancakes - by 32%. Among ready-made and frozen products, Russians most often prefer pancakes with meat filling and cottage cheese. The average price of a portion of frozen treats is 181 rubles.
In catering establishments a portion of pancakes is bought for an average of 271 rubles.
Frying pans and scarecrows
Marketplaces have also recorded an increase in the sale of themed goods before Shrovetide week. So, on Wildberries sales of pancake pans jumped by 60%, and pancake pans before the holidays bought 70% more. In addition, actively purchase flour and pancake mixes, as well as sets for making themed crafts in the form of traditional scarecrows.
On Ozon before Pancake Day, sales of condensed milk and jam, which are often chosen as an addition to pancakes, also increased one and a half times.
- Moreover, the number of purchases in the regions is growing faster than in the capital. For example, the rate of increase in demand for jam and condensed milk outside the capital is 1.5 times greater than in Moscow, - indicated there.
Analysts "Avito" also noted an increase in demand for spatulas and whisk. For those who do not want to stand at the stove, on the eve of Shrovetide week there were a large number of proposals for cooking pancakes to order, noted in "Avito Services". Demand for such services increased by 53% year-on-year. Also began to actively offer services for the delivery of "pancake station" to the event, where cooks will cook pancakes right in front of the guests and treat them. Performers offer to decorate such a station in Shrovetide style, and the cooks dress up in Russian folk costumes.
Every year during Shrovetide, ready-to-eat food delivery services record an increased demand for pancakes. They are most actively purchased on the sixth-seventh day of the holiday week, reported "Izvestia" in the service "Yandex Lavka". Thus, last year the demand for pancakes for a week increased by 70%. Most often ordered classic pancakes on milk, and as an addition to them choose strawberry and raspberry jam, honey, sour cream and butter.
In addition, gluten-free flour has become popular among Russians - its sales have doubled.
How many pancakes are allowed by doctors
During Pancake Day, one should not forget about the sense of proportion - one should not eat pancakes in unlimited quantities, doctors interviewed by Izvestia reminded. The load on the body in the form of fatty food provokes the release of more bile, said Olga Shuppo, founder and scientific director of the network of clinics of immunorehabilitation, adaptive and preventive medicine Grand Clinic.
- If a person has problems with the biliary tract, it can provoke an exacerbation. Only a healthy body can cope with the double load of fatty foods and carbohydrates, - she emphasized.
To avoid overeating and health problems, it is worth eating no more than four pancakes at a time, and it is better to limit yourself to one or two, according to doctors. The calorie content of pancakes can be reduced during cooking, explained Dzhaneta Borlakova, a nutritionist and endocrinologist at the Family Clinic "RZD-Medicine" on Chasovaya Street.
- You can use water instead of milk or choose products with reduced fat content. Alternative types of flour, such as buckwheat or rye, will also add nutrition and originality to pancakes. Try to limit or avoid sugar in the batter," she advised.
As a filling, according to the doctor, it is good to use protein products such as chicken, delicate caviar or creamy cottage cheese. You can also serve pancakes with greens, fruits or vegetables - they will enrich the diet with fiber and help to maintain a sense of satiety longer.
- Of course, sweet variants also have the right to exist, but it is better to eat them in limited quantities, - added the doctor.
To better digest food, you should eat it slowly and not drink sweet drinks, reminded Janeta Borlakova.
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