Analysts predicted a massive return of foreign companies to Russia

The market is now seeing a trend towards the return of foreign brands that have left Russia. This is stated in a study by the marketing platform Kokoc Group.

It noted that in 2025 may return 350 foreign companies that left the Russian market in 2022. At the same time, Kokoc Group strategy director Roman Kazykhanov said that analysts expect an increase in marketing expenditures in Russia this year.

"Most of the brands that left the market in 2022 were the biggest in their categories, leading in all parameters - they were the ones that set the tone in the category, dominated minds and shelves. With their departure, marketing budgets have almost halved," explained Kazykhanov, as reported by "Gazeta.Ru", which familiarized itself with the study.

Kazykhanov specified that some large companies may face serious problems when returning to Russia, and the most at risk are brands from the category of everyday goods.

According to the expert, the buyer, due to the frequency of consumption, sees new brands on the shelf more and more often and subsequently begins to replace the old ones in the consumer basket.

"A long absence in the media field, as well as changed market conditions can seriously complicate the process of returning service brands in categories with high purchase frequency, such as diapers or pet products," explained the strategy director of Kokoc Group.

Time machines: foreign car brands may return to the Russian Federation

However, experts predict a general increase in prices in the car market

On February 13, Mikhail Bakhtiarov, co-founder of the dealership company Major, said that against the background of communication between the leaders of the Russian Federation and the United States, radical changes are possible in the Russian car market at the junction of 2025-2026. According to him, automobile brands from South Korea and Japan may return to Russia.