Car dealers named conditions for price changes amid ruble appreciation
Instant reaction to the decline in the dollar-ruble exchange rate will not happen, changes in car prices can be expected when the exchange rate drops by at least 10% and remains at this level for at least one quarter. This was stated by Nikolai Ivanov, director of the department of new cars of the company "Rolf", reports "Rossiyskaya Gazeta" on February 13.
"For example, if the dollar exchange rate drops to the level of 88 rubles, and holds for a quarter without rising, then we may see changes in the cost of goods and product prices," Ivanov said.
He explained that there is a long time between the production and delivery of the car, so an instant change in the exchange rate does not entail a change in the selling price of goods.
Prices may be revised in the next 1.5-2 months in one or another direction if the ruble changes its weight against the yuan and will be stable for one and a half months, said Renat Tyukteev, Deputy General Director for New Car Sales of Avilon AG.
However, Evgeny Zhitnukhin, the head of dealerships of Fresh automobile marketplace, believes that there are no prerequisites for a decrease in the cost of cars now. Cars paid for by dealers in December last year, when the dollar is more expensive than 100 rubles, come into the country only now, he said. At the same time, the price of cars is also affected by the growth of the rates of scrappage duty, the cost of delivery, storage, loan servicing.
"As a result, such strengthening of the ruble will at best restrain the price growth for a while, but it is unlikely to lead to a decrease," - emphasized Zhitnukhin.
Earlier in the day it was reported that the U.S. dollar to ruble exchange rate on the international currency market Forex for the first time since September 2024 fell to 90 rubles. In the morning of February 13, $1 cost 90.88 rubles, having lost 3.3%. In addition, €1 was trading at 94.78 rubles.
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