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"VKontakte" for the first time surpassed YouTube in terms of reach among Russians

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Photo: Izvestia/Mitriy Korotayev
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Social network "VKontakte" in December 2024 for the first time overtook video hosting YouTube in terms of coverage among Russians. This was reported by RBC on January 15 with reference to the research of Mediascope company, which was carried out at the request of the publication.

"The monthly reach of VKontakte among Russian users in December 2024 amounted to almost 92 million users. <...> At the end of December, 89.6 million Russians used YouTube at least once. But against the background of close in terms of attendance figures and the growth of monthly coverage of VKontakte itself by 2.8% for the year, it was not enough for the American video hosting to maintain the advantage," - writes the edition.

RBC notes that the attendance of video hosting for the year fell by 6%, with the largest coverage of YouTube for a month in 2024 was recorded in March - more than 96 million users, in "VKontakte" at that time was fixed 90 million.

The first noticeable drop in YouTube - to 92.9 million people - was recorded in September last year, the audience of "VKontakte" then increased and amounted to 90.5 million people.

The average daily reach of the American video hosting for the year from 2023 to 2024 decreased by 21%, and in comparison with November 2024 - by 9%. In December, YouTube's figures amounted to 42.1 million people, while VKontakte revealed 57.2 million.

Earlier, on December 13, 2024, the Association of Bloggers and Agencies (ABA) told Izvestia that the audience of Russian video services increased by more than 30 million over the year: at VK Video - by 4.3 million, to 72.2 million, at VK Clips - by 9.8 million, to 66.6 million, at Rutube it jumped by 17.9 million, to 58.3 million.

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