The audience of Russian video services increased by 30 mln over the year

The audience of Russian video services increased by more than 30 million over the year: VK Video increased by 4.3 million to 72.2 million, VK Clips by 9.8 million to 66.6 million, and Rutube's audience jumped by 17.9 million to 58.3 million, the Association of Bloggers and Agencies (ABA) told Izvestia. Nuum began its work at the end of December 2023, during its operation the audience amounted to 5.2 million.

YouTube indicators are gradually declining, but it is too early to talk about the final figures of the outflow, the ABA said, but the trend is becoming clearer: according to the data, the average daily reach of this video hosting in October decreased by 2.3% and amounted to 46.2 million people, while in January there were 54.2 million.

The ABA believes that the YouTube video hosting slowdown alone would not have led to a mass migration of users to domestic platforms. They followed bloggers who either changed or supplemented their list of platforms for posting author's content, the association explained.

Yaroslav Meshalkin, managing partner of Heads'made digital communications agency, believes that domestic platforms were able to take advantage of YouTube's slowdown and start working hard.

"30 million is a good result. I think it will at least double next year due to consistent changes in user habits, image campaigns, content and technology development," he said.

Read more in Izvestia's exclusive piece:

Natural fence: the audience of Russian video services increased by 30 million over the year