Economist Kovrigin spoke about deceiving buyers with black marketing
Deceiving customers in stores is carried out directly or using black marketing. Vadim Kovrigin, deputy director of the Institute of Economics, Management and Law of Moscow State Pedagogical University, told the Prime agency on December 22 how and with what help sellers deceive customers.
According to the expert, there are two groups of methods of deceiving buyers: direct deception, which includes overpricing the check, cheating, adding other goods to the check, and black marketing. The second method of deception involves selling a product at a large discount given the original inflated price, and selling the product under the brand and name of another, with different, lesser quality characteristics.
"The promise of a big discount in any form (just reducing the price, "two take - pay for one" and the like) dulls vigilance, forcing to make rash purchases," - said the economist.
At the same time, sellers sometimes deliberately stir up a frenzy around the goods, artificially creating a queue or claiming that it is the "last copy".
In case of direct deception, the seller can be held liable. But in the case of black marketing, problems are possible. Despite the fact that the CAO establishes liability for misleading the buyer, it is not easy to prove. In this regard, the expert added, it is necessary to improve the legislation.
Earlier, on November 13, Olga Eigenzer, a lawyer of the Rostov Regional Bar Association "Counselor" told "Izvestia" about actions in case of deception during sales. According to her, the buyer should track the price in advance, compare price tags of several sellers. One can also complain to the FAS of Russia about improper advertising, for example, in mass mailings, as some sellers do not label advertising, do not obtain the consent of cell phone number owners, and do not disclose the conditions for receiving a discount.
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