NMG has entered into an exclusive agreement with Russian Code
The National Media Group (NMG) announces the signing of an exclusive agreement with the production company Russian Code. As part of the partnership, for three years, starting in 2027, Russian Code, its producers and screenwriters will work exclusively for NMG — CTC TV channel and Wink online cinema - to create comedy series, with the exception of selected ongoing projects.
The cooperation between NMG and Russian Code is aimed at further developing the production of high-demand domestic content and strengthening the position of the comedy genre in the television and online segments. As part of the exclusive partnership, the parties plan to jointly develop new series projects for a wide audience, using the capabilities of two platforms — the CTC TV channel and the Wink online cinema.
Russian Code is a well—known Russian production company specializing in creating projects in the genres of comedy, romance and drama. "Real Boys" " "Physical Teacher", "Olga", and "Mir!" are among the most notable projects of the production team. Friendship! """Gum!", "Holidays", "Dad", "Comeback" and other projects that are well known to the Russian audience.
A special place in the cooperation between Russian Code and NMG is occupied by long-term partnerships with CTC. """CTC" ""Russian Code"" teams are currently working on new seasons of the comedy series "Evening School," "Mr. Nail," "Treshka," and "Gudov." The premieres of the new seasons of these projects are scheduled for the new TV season.
The exclusive agreement opens a new stage of cooperation between NMG and Russian Code and will allow the parties to focus on the joint development and production of comedy series for the audience of CTC and Wink. In September 2026, filming of the comedy series "Maternity Hospital" has already been announced, which will be released on CTC and Wink. The partnership is designed to create new stories and characters, develop successful franchises and further expand the range of original NMG content.
"We are very pleased to see such talented creators of vibrant and high-quality content among our special partners. The Russian Code series organically combine a variety of formats, memorable characters and "catchy" plots. We continue to develop both our own production and partner ecosystem, combining the capabilities of leading Russian TV channels, online cinemas and production companies. The exclusive collaboration with Russian Code will become part of this strategy and will allow us to create an additional pool of original comedy projects for television and digital audiences," said Svetlana Balanova, CEO of the National Media Group.
On September 8, the National Media Group announced the closing of the deal to join the authorized capital of the company that owns the "Lime" ticket and access system. The deal is one of the elements of the holding's strategy to transform the classic media business into an integrated ecosystem of information and entertainment.
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