Peter Max, a representative of American psychedelic pop art, has died.

American artist Peter Max, one of the most famous representatives of psychedelic pop art, died at the age of 88 in a Manhattan hospital. His death on September 16 was confirmed by his son Adam Max to The New York Times.

"I bring art to people where the people themselves are. Now they don't have to go to galleries to see the paintings on the wall," Max told Time magazine in 1968.

The artist became widely known in the 1960s for his vivid psychedelic posters depicting flowers, butterflies, rainbows, stars and planets. His works sold millions of copies and became one of the recognizable visual symbols of the American counterculture of that period.

In his works, the artist combined elements of modern pop art and psychedelic aesthetics. One of his most famous images was Cosmic Jumper, a young man in bell—bottomed trousers who crosses the globe with huge strides. This character also appeared on a postage stamp issued for the World Expo 74 in Seattle.

Max's work was used not only in posters and paintings. His images appeared on clothes, tableware, interior items and other products. The artist has collaborated with dozens of companies, as well as created works for the American Cancer Society, the Peace Corps and the United Nations.

In the 1980s, Max designed the logo for MTV, and in 1994 he created the official poster of the FIFA World Cup. In 1999, he designed a Continental Airlines Boeing 777 to celebrate the new millennium in New York. In 2015, the Rock and Roll Hall of Fame commissioned a poster from him for the annual induction ceremony.

In recent years, the artist suffered from dementia. Despite his illness, the Peter Max brand continued to generate significant revenue, and his works were sold at exhibitions and auctions.