BrandLab has published the top 100 most valuable brands in Russia

The international consulting company BrandLab has published the top 100 most valuable brands of the Russian Federation. The leader was "Sber", whose brand value increased by 4.5% and amounted to 2.35 trillion rubles.

"By the end of 2025, the company earned a record net profit of 1.7 trillion rubles (+7.9%), but growth is not only provided by record financial indicators," the study says.

"Sber" also topped the rating on the brand strength index, "demonstrating the potential of lovemark — the ability to strengthen customer trust and form their long-term commitment." The company has been assigned the highest AAA+ index.

As BrandLab experts explain, brand strength is measured based on 10 parameters — from consumer recognition and loyalty to the scale of presence, communication activity and the level of investment in the brand. To visualize the strength of a brand, a labeling system is used similar to a credit rating: from D to AAA+. "Sber" ("AAA+") is the strongest Russian brand for the third year in a row," the study says.

"Brand value is one of the most important indicators for business today," commented Vladislav Kreinin, Senior Vice President, Director of Marketing and Communications at Sberbank. He noted that "the cost is added up every day — from millions of choices, impressions and emotions of people." Technologies can be replicated fairly quickly, and products can be copied. Human trust doesn't work that way.: It takes years and decades to form," Kreinin emphasized.

BrandLab is an international brand consulting company with headquarters in Moscow, founded in 2002. BrandLab calls the development of branding culture in Russia its mission.