The analyst named the reasons for the popularity of "Masha and the Bear" in Indonesia.

The popularity of the Russian animated series Masha and the Bear in Indonesia is associated with humor, emotional warmth and understandable values of friendship and mutual support. Tera Vidyastuti, a communications specialist at the University of Indonesia, told about this on August 27.

"The secret to the popularity of Masha and the Bear in Indonesia is that this animated series offers not only entertainment, but also life values that are understandable to children and parents," she said in an interview with RIA Novosti.

According to the expert, the main characters' relationships are based on trust, acceptance and caring for each other. These qualities are close to Indonesian culture, in which great importance is attached to family, mutual respect and support.Газета.Ru ".

A study by Vidyasthi and her colleagues has shown that Masha and the Bear's relationship is based on four main components: intimacy, trust, acceptance, and willingness to help each other. According to the authors of the work, their combination with universal humor makes the animated series attractive.

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On July 27, Medialogia presented the Russian Series rating for June and the first half of 2026. The series "Stranger Things" became the leader in the first six months — the project scored 19,601 points. The top 5 projects also included "Magic Battle" (10,839 points), "Lilies of the Valley" (10,486 points), "Boys" (10,024 points) and "First Division" (8,917 points). In addition, the series "Boys" became the leader by the end of June — the story scored 1971 points.