Apple will unveil the first folding iPhone on September 9th

Apple has sent out invitations to the presentation of new devices, which will take place on September 9, 2026. The tech giant is expected to unveil a foldable iPhone model for the first time at the event. This was announced on August 26 by the Axios portal.

The upcoming presentation will be the first major event for the company under the leadership of John Ternus. On Tuesday, September 1, he will replace Tim Cook as CEO of Apple, the article says.

According to the portal, the event will be held in Apple Park at the Steve Jobs Theater. The presentation is scheduled to begin at 10:00 Pacific Time (21:00 Moscow time). In addition to the flexible smartphone, the company may introduce other new products.

"Apple is preparing its latest devices as the growing demand for computing using artificial intelligence puts pressure on the cost of memory and other components used in the electronics industry," the publication says.

Folding stocks: demand for flexible smartphones in Russia has increased 1.5 times

What is fueling consumer interest in these gadgets and will the trend continue?

In July, Business Insider learned that Apple had regained its status as the most expensive company in the world, displacing Nvidia from first place. Following the results of trading on Monday, Apple's market capitalization reached about $5 trillion, while Nvidia's capitalization dropped to $4.77 trillion.