The economist pointed to the active purchase of luxury resort real estate in Sochi

Demand in the resort real estate market in Sochi continues to shift towards high—budget facilities with a well-developed service infrastructure - in the first half of 2026, investors began actively buying properties in business, premium class projects and lots related to luxury real estate. This was announced on July 8 by economist Andrey Barkhota.

Buyers from other regions of Russia are increasingly considering such real estate not only as a place to relax, but also as a tool for long-term capital preservation and passive income generation.

According to the expert, the primary real estate market in Sochi continues to transform. Demand continues to shift towards a higher class, for facilities combining residential function with hotel service, recreational infrastructure and professional management.

"Buyers choose projects with professional management, hotel services, spa complexes, private beach infrastructure and a wide range of services. The share of assets with a service component has increased by 48% over the past five years and today accounts for 74% of the total Sochi market. <...> An additional factor remains the limited supply of new projects, which supports high interest in high—quality facilities," said economist Andrey Barkhota.

After the change in urban planning policy, the number of new projects has decreased, and the shortage of building land continues to support the cost of high-quality facilities. For this reason, developers do not resort to massive price reductions. Instead, buyers are offered various financial instruments, including installments and individual purchase terms. Obligations under project financing and the high cost of construction remain an additional factor.

The average lot price in business class is about 40 million rubles, in premium class - about 80 million rubles, in elite class - 130 million rubles, and in de-suite — 260 million rubles. The expert also attributes the continued high prices to the limited volume of new construction.

The majority of buyers of resort real estate are residents of other regions of Russia. Depending on the project, their share reaches 80-95%. The most active demand is generated by buyers from Moscow (42%), St. Petersburg, as well as large cities in Siberia, the Urals and the Volga region.

One- and two-bedroom lots are also in high demand. In addition, investors are increasingly choosing service real estate and hotel formats with the possibility of obtaining rental income.

According to the expert, modern buyers have become much more demanding of the quality of real estate. In addition to the location and architectural solutions, the level of service, privacy, security, the availability of infrastructure for year-round recreation, as well as the possibility of professional management of the facility are of great importance.

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