How Russians plan to spend loyalty program points

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Tricolor conducted a study to find out how Russians feel about branded products and what they are willing to spend their loyalty program bonus points on.

Over 50% of the respondents said that they have a positive attitude towards the brand's logo on products. When choosing a product for points, the majority of study participants (61%) look at how useful the merch is in everyday life, while the country of origin of the product does not matter. Almost a quarter of the respondents (23%) noted the importance of a concise design: classic colors, a neat and discreet company logo.

Respondents who received branded products as a gift said that they were most often given an office (47%). In addition, tableware (44%), as well as clothing and textiles (37%) were among the top 3 most popular categories.

At the same time, household and comfort goods became the most desirable category of goods that the survey participants would like to receive for points. Modern electronics came in second place, and useful accessories came in third. The top 6 also included casual wear, outdoor goods, and gifts for children and grandchildren.

The majority of respondents prefer to save points to exchange for a large and expensive item (26%) or spend points on specific necessary items (26%). At the same time, 22% of respondents stated that they are ready to exchange points as soon as they start to have enough for useful little things.

Tricolor customers can now receive generous cashback in the form of Tricolor Bonus loyalty program points and exchange them for popular categories of goods such as electronics, clothing, useful accessories and goods for cottages and recreation, or for 30 days of free TV viewing. The operator will award up to 3,500 points for connecting its flagship subscriptions as part of the "Ballywood" promotion.

"Tricolor is not just about satellite TV. It is an entire ecosystem of various services, applications, and products, including electronics and branded clothing. We want our customers to have as many Tricolor products in their daily lives as possible, which provide comfort and carry care, comfort and exceptionally warm emotions. For the first time, we are distributing 3,500 points to subscribers at once, which we propose to spend on useful and functional household and lifestyle goods so that customers can personally verify the high quality of our products," says Tricolor Marketing Director Mikhail Grin.

The full list of products participating in the promotion can be found in the rules of the promotion on the Tricolor website.