roo.TV launches All-Russian competition of modern music videos in national languages

Starting from July 1, the Country Sounds contest from the <url> TV channel.Performers who turn to their native language, national traditions and cultural heritage of the regions in their work will be able to participate on TV. The project is being launched as part of the Year of Unity of the Peoples of Russia and is aimed at popularizing national languages through modern musical formats and strengthening the cultural unity of the country.

Historically, Russia was formed as a space where representatives of different nations preserved their identity. Today, music remains a universal language capable of uniting people regardless of region, nationality or cultural characteristics. That is why the new project of the <url> TV channel.The TV is dedicated to modern musical creativity in the national languages of the peoples of Russia.

The competition will bring together performers from different regions, allow a wide audience to get acquainted with the musical traditions of the peoples of Russia and show that, despite the diversity of the inhabitants of our country, they share common values, history and cultural code. Lyubov Malyarevskaya, CEO of the Russian Media Group, told about the launch of the campaign in an interview with IER.

"We are launching the All-Russian competition of modern clips in national languages "The Country sounds". As part of it, the performers will present their work in the languages of different peoples of our country. We have more than 190 ethnic groups and 89 regions. Everyone has their own peculiarities. And this competition is an opportunity to show how diverse and multifaceted the Russian musical space is. We want to support artists who turn to their native language, national traditions and cultural heritage of their people," Lyubov Malyarevskaya emphasized.

The contest participants will be able to present modern music videos in national languages, reflecting the cultural characteristics, traditions and identity of their region. The project aims to show that the preservation of cultural heritage and the development of the modern music industry do not contradict each other, but become part of a single cultural space in Russia.

The competition will be held in several stages. After accepting applications and selecting works, the best clips will be presented to the audience. According to the results of the voting, the winner will receive the opportunity to rotate the clip on the air of the <url> TV channel.

The project takes on special importance in the Year of the Unity of the Peoples of Russia. His mission is to show through music not differences, but what unites the inhabitants of the country: a common history, values, respect for traditions and a sense of belonging to a single culture. The contest will become another platform for cultural dialogue between the regions and will allow millions of viewers to hear how modern Russia sounds in all its diversity of voices.

<url> TV channel.TV consistently develops projects dedicated to the cultural heritage of the peoples of Russia. In 2026, the channel began broadcasting music videos in national languages for the first time, and the XV Russian Music Award of the RU TV channel.The ceremony was held under the sign of unity and friendship of peoples. The Country Sounds contest will be a continuation of this work and a new opportunity to tell about the richness of cultures of the peoples of Russia through modern musical formats.