Multimedia anti-drug platform "Ne/Museum" opened in Moscow

The use of multimedia technologies is an effective way to prevent drug addiction among young people, especially through the Ne/Museum site at VDNH. This was announced on June 25 by Major General Andrey Orlov, head of the Drug Control Department of the Ministry of Internal Affairs of Russia in Moscow.

The Ne/Museum is open in Pavilion No. 37 at VDNH. The exhibition was created with the participation of the Main Directorate of the Ministry of Internal Affairs of Russia in Moscow and the government of the capital.

"The use of multimedia technologies is one of the most effective ways to prevent drug addiction. During the work of the youth anti-drug platform at VDNH, we have become convinced of the relevance and necessity of such a format that meets the requirements and demands of modern youth and reflects the realities of today. We have already received a lot of positive feedback from schoolchildren, students and their teachers, social and youth associations who visited the site," Orlov said at a press conference about the Museum in TASS on June 25.

The exhibition introduces visitors to the medical and social consequences of drug use, as well as reminds them of responsibility for crimes related to illicit trafficking in prohibited substances. The Ne/Museum is divided into four themed halls. The main age limit of the site is 14+, but younger children can also see the exhibition.

"This site presents a multifaceted approach, not only from the medical point of view, but also legal aspects, legal aspects and social aspects. This is very important because <...> the audience for which the site is designed does not fully understand the health risks, <...> but the legal consequences come instantly," said Anton Masyakin, director of the Moscow Scientific and Practical Center for Narcology.

Instead of traditional lectures, the Museum interacts with visitors through visual images. The site uses interactive elements, installations and materials that clearly demonstrate the devastating effects of drugs.

The visual series was generated using domestic neural networks, Kirill Grigoriev, head of the social projects department of the Moscow Department of Information Technology, said in response to a question from Izvestia.

"The main audience of the site is young people who are used to digital technologies. To really get the information across to them, it's important to use the same tools. The use of multimedia solutions and artificial intelligence allows you to show details that cannot be conveyed with a poster or lecture. Interactive panels engage teenagers in a personal dialogue with the exhibition, and provide an opportunity not just to look at, but to live through what they saw," he said.

In addition, a portrait gallery is located between the thematic areas, where photographs of young people are contrasted with the consequences of drug use. Grigoriev assured that neural networks generate optimal visual results, reflecting realistic consequences. Natalia Zadvornaya, Director of the Department of Museum, Exhibition, Educational and Sightseeing Activities at VDNH, agrees with him.

"Multimedia is a global trend, and today such expositions are attracting more and more attention, especially among young people. What is also important: digital solutions allow you to speak on complex topics in a clear language. In the case of Not/Museum, interactive and visual effects work to channel information through emotions, rather than giving out dry facts," she said.

The Ne/Museum opened in February. During this time, the exhibition has already been visited by more than 10 thousand schoolchildren and students from Moscow, along with their parents and teachers. At the moment, the site is operating in a test mode for organized tour groups. According to Major General Andrey Orlov, the organizers are cooperating with colleagues from other regions, so similar exhibitions may appear in several regions of Russia.