Divorce in Russian: will "Serf 3" be able to break the record of the first parts

Last weekend, cinema attendance in the country increased to 1.6 million people, according to the EAEU. High-profile releases have done their job. The third part of Klim Shipenko's comedy "The Serf" was released and headed the box office, earning 261 million rubles over the weekend. The biopic "Michael" went down to the second line. He has credited another 232 million rubles to his account, and his total fees have already exceeded one billion. The sensational horror films "Behind the Scenes of Reality" and "Obsession", shot by young YouTuber directors, are still in the top. Izvestia — about the results of the weekend at the cinema.

The "serf" is once again taking up the re-education of the majors

The adventure comedy about reeducation "Serf 3", the sequel to the popular franchise directed by Klim Shipenko, took the leading position in the box office after its debut weekend in Russian cinemas. According to the EAIS, she earned 261 million rubles over the weekend. However, this is less than the previous parts.

The first film of 2019 brought in 306 million rubles at the start, and eventually earned 3 billion, becoming the highest-grossing comedy at the Russian box office (later Cheburashka broke this record). The second series was released on January 1, 2024 and earned more than 2 billion during the long New Year holidays alone. Her total fees amounted to 3.8 billion. The film "Serf 3" has a chance to repeat its success, says Olga Zinyakova, president of the KARO cinema chain.

— The first and second parts went into the New Year's battle, which had a great impact on the potential of the fees. The new series appeared during a less active period — in the summer, viewers go on vacation and prefer to spend time in nature. However, a strong brand and the absence of much competition will allow the film to work for a long time and master the box office for several months, which will make it possible to perform on a par with the first parts," the expert said.

If in previous episodes a psychologist with an experimental method of therapy dealt with only one patient — first with the spoiled major Grisha (Milos Bikovic), and then with the arrogant daughter of an official Katya (Aglaya Tarasova), now he has two clients at once. A team of specialists takes on the spouses on the verge of divorce, Boris and Elena Vyazemsky, played by Pavel Priluchny and Kristina Asmus. The family terrorizes others with constant fights and scandals. To make people out of a difficult couple, they will be sent to the era of Peter I.

Hits of the summer season

For the third week in a row, the biopic "Michael" about the life of the king of pop music Michael Jackson has been among the rental leaders. Over the weekend, the film earned 232 million rubles, which is 17 million rubles less than the previous weekend. However, the average number of viewers per session continues to grow: if last weekend there were 22 people, this weekend there are 25. According to the EAIS, in total, in three weeks of the Russian film distribution, "Michael" has already collected more than a billion rubles.

The biopic in the original language with subtitles also enjoys the attention of viewers. Over the weekend, he added 4.7 million rubles to the box office, taking 11th place in the rating. Moreover, "Michael" with subtitles became the leader this weekend in terms of the average number of viewers per session: the figure was a record 40 people.

The sci-fi horror film "Behind the Scenes of Reality" from the American studio A24 dropped to third place. If last weekend the horror collected 176 million rubles, then this weekend it collected 122.6 million rubles. Another acclaimed horror film, Obsession, is still at the top. His fees amounted to 40 million, which, on the contrary, is more than a week earlier. Both films were directed by young directors whose career path began with blogs.

The summer season in cinemas is a period of lull. However, high-profile releases had a positive effect on attendance. Over the past weekend, 1.6 million people went to the cinema.

— At the beginning of the summer, several high-profile premieres were released at once, which did not leave the audience indifferent and brought a large audience to the cinema halls: "Michael", "Behind the Scenes of Reality", and now "Serf 3". In the coming months, several more major releases will appear at the box office, which will steadily attract audiences to the cinema," explained Olga Zinyakova.

Among such paintings is the continuation of the acclaimed comedy with Yuri Stoyanov "To the village of grandpa 2", "Three heroes. Not a day without a feat 3", the feature film "Smeshariki through the universes", a spin-off series of films "The Last Bogatyr" with Dmitry Zhuravlev and Garik Kharlamov "The Last Bogatyr. Kolobok".

In the meantime, the cartoon "Animal Hallucination" is fighting for the audience's attention. He took the fifth place in the rating with box office receipts of 29 million rubles. In the center of the plot is the girl Zoya, who, having tasted extraterrestrial berries, begins to acquire animal habits, and her pets, on the contrary, become humanized. The heroes will have to unite to stop the abnormal transformations and save the world.
Another high-profile project in the top of the domestic box office is "Denis and Mani in the cinema!". On the screen is the famous duo of Labrador and sphinx from viral videos on social networks. The painting earned another 25 million rubles. In the story, Denis gets a big advertising contract, which is why he is forced to part with Mani's cat and move in with agent Andrey (Stepan Devonin). He has to make a choice between fame and friendship and help his new friend to establish a personal life.