The PSB talked about the growth of banks in the field of financial education

Financial literacy is a key element of ensuring the economic stability of the state and improving the well-being of Russians, said Vera Podguzova, Senior Vice President and Director of External Relations at PSB.

Speaking at the session "Formation of financial culture as a strategic contribution to the development of the state", held within the framework of SPIEF 2026, Podguzova noted that any financial system is based on trust. Without it, people lose interest in investing and using financial products, so banks have rightly taken a leading position in the field of financial education, she explained.

"According to the research of the Index of Savings and Investment Activity of Russians (ISIAR), conducted by the bank jointly with the NIFI of the Ministry of Finance of Russia and the NAFI Analytical Center, almost 80% of Russians trust banks this year, in 2023 this figure was 70%. We see a steady increase in confidence in the banking system. It is financial organizations that have the opportunity to communicate directly with citizens, so it is quite natural that banks have assumed one of the leading roles. We have access to an audience and expertise. If we don't fill the gap with high—quality knowledge, it will be filled by dubious gurus and scammers," said the senior Vice President of the PSB.

Podguzova named protection from cyberbullying, investment literacy, work with vulnerable groups of the population and new technologies such as the digital ruble, artificial intelligence and digital financial assets as priorities for the development of financial literacy. "The banking community, federal executive authorities, and the Bank of Russia face a new task — to educate citizens about the digital ruble. A new track on financial literacy is starting for us," she concluded.