Trip completed: OneTwoTrip booking service may change owners
One of the oldest online travel booking platforms has been put up for sale - the OneTwoTrip service is looking for a new owner, Izvestia has learned. The asset is estimated at 2-10 billion rubles. It may be of interest to other industry players, such as Yandex, in order to increase market share, experts say. Against the background of the consolidation of the tourism industry, the sale of the asset may be another step towards redistributing the shares of key players in the segment. Izvestia investigated what was happening to the industry.
What's going on with the service
Two investment bankers familiar with the offer, as well as a top manager of the partner company and a co-owner of a major tour operator, told Izvestia that OneTwoTrip was for sale. According to two interlocutors, the travel service came out with offers to buy a business to several potential stakeholders "about six months ago." The sources did not specify the price and conditions of these offers. A service representative declined to comment.
OneTwoTrip is one of the oldest flight booking resources. It was founded in 2011 by Peter Kutis, a former top manager of the Company. The platform, according to its own data, is used by more than 11 million travelers. Tickets for more than 800 airlines and over 3 million hotels, hostels and apartments around the world are available through it. It also provides train and bus tickets, car rental services, and travel insurance. In addition, the service is developing a business travel business. By the end of 2025, the platform entered the top 10 largest online travel agencies (OTA), according to Travelline data.
As it developed, the service attracted investments from several global funds. In 2012, Phenomenon Ventures and Atomico (the latter created by Skype co-founder Niklas Zennstrom) received a stake in the company, investing $9 million and $16 million, respectively. At the end of 2014, OneTwoTrip raised $8 million from Goldman Sachs. In 2015-2016, the VNV fund invested another $18 million in the company, and in 2017, the resource attracted $3 million from the Bank of Saint Petersburg.
It is not known what the current ownership structure of the service is. According to SPARK-Interfax, the managing legal entity is White Travel LLC, which is fully controlled by the British OTT Service Ltd. The latter, in turn, belongs to Smart Travel Technologies from the UAE. By the end of 2025, White Travel's revenue under RAS amounted to 4.3 billion rubles, which is 13% less than a year earlier. Net profit for the same period decreased threefold, to 46.6 million rubles.
How the travel booking market is changing
One of Izvestia's interlocutors estimated the cost of OneTwoTrip at 5-10 billion rubles. Based on the fact that the platform's market share is small, it cannot cost more than $ 30 million (about 2 billion rubles), the co-owner of a major tour operator objected. According to Travelline, the service has just over 2% of the online booking market.
At the same time, Izvestia's interlocutors call this asset quite interesting not only for relevant industry players, but also for those who want to enter the field of tourism services. This is primarily an accumulated customer base and a familiar brand, says Ekaterina Kosareva, Managing Partner of VMT Consulting. For a potential buyer, this makes it possible to quickly strengthen their position in the travel market without having to create everything from scratch, the co-owner of a major tour operator agrees. The asset may be of interest to banks in order to expand their own ecosystem, the investment banker cites the example. Large industry holdings such as Pegas Touristik, Anex and others may also be contenders, Ekaterina Kosareva added.
Selling a business in an environment where the tourism market has reached its "ceiling" is the most successful option, according to another Izvestia source familiar with the proposal. Now travel-tech is being consolidated by major players, agrees the partner of "B1", the head of the group for the provision of services in the field of mergers and acquisitions Julia Zagornova. According to her, ecosystem participants, telecom operators and banks are actively buying or developing their own products for travelers. This allows them to expand the loyalty system and increase the profitability of the ecosystem, she added.
In 2024, Smartway, a business tourism service, bought out Bnovo, a developer of hotel software. And in 2025, Yandex acquired the Akadem Online resource, operating in the business tourism segment, in order to strengthen the corporate direction of Yandex Travel. The amount of the transaction was estimated at 1.5–2 billion rubles.
At the same time, travel destinations are actively developing marketplaces and ecosystems: Ozon integrated Ozon Travel into its main platform, and Wildberries & Rus acquired the tour operator Fun& Sun for about $300 million. In May, Kommersant reported that Yandex had also become the main contender for the purchase of the Ostrov service, which Izvestia wrote about selling in November 2025. A Yandex representative declined to comment on a possible interest in OneTwoTrip.
Experts rate the prospects for the development of the online booking market highly. Today, users make two thirds of their bookings online, Ekaterina Kosareva said. In her opinion, this is due to the growth of domestic tourism. In January –March, the number of trips across the country increased by 2.6% compared to the same period in 2025, Deputy Prime Minister Dmitry Chernyshenko said in April. The Ministry of Economic Development predicts that in summer the flow will grow by 4% year-on-year, to 48 million people.
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