A systematic campaign: "tourist recruitment" this year will cost 16 thousand rubles.
The minimum travel package, consisting of a tent, sleeping bag, burner, kettle, survival kit and trekking boots, will cost 16.7 thousand rubles this year. This is about 7% more than in the past. Experts noted that in April there was a decrease in the number of purchases of tourist equipment, which is explained by a shift in the season — part of the demand shifted to March due to the warm start of spring. In May, sales started to grow again. How to go camping safely is in the Izvestia article.
What are they buying for the hike
In 2026, the volume of purchases of goods for hiking trips increased significantly, told Izvestia in the analytical center "Check Index" of the company "Platform OFD" and marketplaces. The minimum set, consisting of a tent, sleeping bag, burner, kettle, survival kit and trekking boots, costs 16.7 thousand rubles, which is about 7% more than last year.
"A tourist tent costs an average of 3.9 thousand rubles, which is 2% lower than last year," the analysts noted. — The number of purchases is 4% higher than last year's level. The average bill for a sleeping bag increased by 15% and amounted to 3.1 thousand rubles.
Survival kits were bought on average for 664 rubles, they were purchased 7% more often. A burner or a gas cylinder costs 777 rubles (+28% compared to last year).
The average price of a pot is 556 rubles (+2% of the price and +6% of the number of purchases). Trekking boots are bought for 7.6 thousand rubles (+9% and +10%, respectively).
Check Index experts noted that in April there was a decrease in the number of purchases of tourist equipment, which was due to a shift in the season.
"Part of the demand has shifted to March due to the warm start of spring, while the other part has moved to May," they said. — Those who buy now are choosing better products, which leads to higher prices. More than half of the sector's sales have already moved online.
According to Avito, in April 2026, sales of goods for hiking trips in Russia increased by 18% compared to the same period last year and by 12% compared to March.
Among all the tourist equipment, barbecues, tiles and burners were the most actively sold — their sales more than doubled year-on-year and by 39% in a month. Sales of backpacks and travel gear increased by 42%. At the same time, trekking shoes were bought 8% more often in April than in March. Their price decreased by 6%. Sales of camping tableware increased by 32% year—on-year, and the average cost decreased by 4% to 1.7 thousand rubles.
Tents, awnings and tents at Avito were bought 14% more actively in April than in March. The average price decreased by 12% compared to April last year and amounted to 13.5 thousand rubles. Sales of sleeping bags increased by 7% year-on-year and by 25% per month, their average cost decreased by 8% per month and amounted to 3.2 thousand rubles.
According to Ozon, from April 1 to May 13, 2026, compared to the same period last year, the demand for goods for tourism increased by 1.7 times. The most popular products in the category were hand lanterns (1.7 times higher), gas burners and stoves (three times higher), headlamps and tourist tableware (twice), tourist mats and pillows (2.4 times).
Buyers were also more likely to choose accessories for tents, awnings and tents (two times higher), auxiliary equipment and accessories for mountaineering (1.7 times higher). In addition, interest in awnings has increased by one and a half times.
The Wildberries & Russ press service noted that Russians are actively purchasing tick, mosquito and insect repellents for both humans and animals. It is these products that occupy the first lines in terms of sales.
There has been a significant increase in sales of canned food: meat — by 65%, fish — by 62%, fruit — by 72%.
"Tents are being actively purchased to protect against the weather — they were bought by 21% more in turnover than last year, sales of tourist chairs increased by 10%, tables — by 6%. But at the same time, Russians are clearly counting on warm weather and clear nights — sales of sleeping bags and travel mats have not increased, and the turnover of tourist lanterns has increased by only 10%. However, just in case, Russian tourists still stock up on portable heaters for tents — they bought more than a third of them," they added.
How to spend time safely in nature
Before going on a hike, it is necessary to know well all your physical and technical capabilities and limitations, the Ministry of Emergency Situations reminded.
"When going to nature, be sure to bring a map, compass, communications equipment and spare charged batteries for them," the department said. — Inform your relatives and friends about your route. If possible, register with a local search and rescue team. Set a target return date. Arrange for the frequency of communication sessions."
When moving around the area, it is necessary to mark visible landmarks on the map that will help you find the way back. You shouldn't go camping alone.
"The group that goes camping must consist of at least three people," the Ministry of Emergency Situations said. "If an accident happens to someone, then one of the participants of the hike will stay with the victim, and the other will go for help."
Hiking is an activity that is associated with health risks, said Ivan Romasov, an Invitro internist.
— If the path passes through the forest, then insects, snakes, tree roots that can trip over, various poisonous types of berries and mushrooms can pose a danger, — he said. — If these are mountains, it can be cold, bruises, fall injuries, possible caisson disease, decreased oxygen concentration, high solar activity.
All these factors must be taken into account at the preparation stage. For example, take tight high-top shoes from snakes, wear clothes that will cover most of the body from ticks, or carry out preventive vaccination.
— When hiking, you need to consume a lot of water, — the doctor emphasized. — Where to get it from, you need to think about it at the preparation stage. Either take the water with you, or in the settlements that will be on the route. Beware of water from reservoirs, rivers and other bodies of water — no one knows about its suitability for drinking. If it is not possible to carry water with you, then take a filter bottle or any other proven means or devices for filtration.
Food should be non-perishable, in a convenient form for storage and carrying. Cereals, pasta, freeze—dried foods, canned food, dried meat, nuts and dried fruits, biscuits, biscuits, waffles, candied fruits, fruits, muesli and chocolate bars are ideal - something that is stored without problems outside the refrigerator.
— In any case, do not eat berries or herbs, or anything that you come across on the route, — Ivan Romasov emphasized. — For example, even on mushrooms, berries or herbs that you know, animal droppings may remain, so there is a risk of infections and infection with parasites. Even professional hiking instructors sometimes make mistakes about the edibility of certain berries and mushrooms.
For the first—aid kit, the doctor recommended taking painkillers, medications for diarrhea, allergies, antispasmodics, antiseptics, sterile and elastic bandages, cotton wool, patches, bandages and medicines for primary wound treatment - hydrogen peroxide or chlorhexidine, iodine solution.
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