AGR explained the meaning of the name of the new Esteo car brand

The name of the new premium car brand Esteo is derived from the Latin words est ("to exist") and eo ("path"). The following words are also encoded in each letter of the name: aesthetics, status, technology, emotions and anticipation. This is stated in the message of the press service of the AGR holding, which was received by Izvestia on May 8.

"In the slogan of the brand "Esteo. The Art of Living" is the idea of turning routine into a pleasant ritual, and trips into an exclusive experience. The brand creates a space of aesthetic and technological comfort that combines impeccable interior design and innovation," is how the company describes the brand's philosophy.

According to AGR, the Esteo will be presented as vehicles powered by new energy sources (NEV), built on modern platforms and equipped with intelligent systems, as well as models with traditional internal combustion engines "with an emphasis on thoughtful engineering architecture, expressive design and a high level of performance." The models will receive a set of intelligent driving assistants ADAS,

The model range will be presented in the segments from SUV-D to SUV-F. The production of cars of the new brand will be organized at the modernized plants of the AGR holding. According to unofficial data, renamed cars of the Chinese brand Exeed will be produced under the Esteo brand.

Esteo is the fourth joint project of the Russian holding AGR and the Chinese company Defetoo after Tenet, Jeland and Tenet Plus.

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Earlier, on April 23, the Russian brand Jeland announced the launch of pre-orders for the J6 crossover, the production of which is organized at the plant in St. Petersburg Shushary. The model will be available in three trim levels priced from 2.29 million, 2.5 million and 2.65 million rubles, respectively.