In Russia, there is a demand for "doing nothing" among tourists

The summer season of 2026 in Russian domestic tourism demonstrates a steady interest in relaxing holidays, wellness programs and trips to small towns. This was reported to Izvestia by the Coral Travel press service.

"First of all, this is a trend towards "doing nothing", tired of the noise of the city, looking for silence and recovery. As part of this trend, Russians are more likely to choose small, quiet beach hotels without too much fuss, in particular in the resorts of Sochi and Anapa," the publication says.

A separate area of demand is related to health tourism. Coral Travel emphasizes that there is a very noticeable trend towards recovery, treatment and recovery among both young and elderly tourists at the resorts of the Caucasian Mineral Waters, where travelers combine recreation with medical and rehabilitation programs.

Another notable trend has been trips to small towns, where tourists are attracted by the calm rhythm of life and authentic architecture. The company notes that tourists are looking for authentic architecture and a measured rhythm of life, and among the popular destinations are Sortavala in Karelia, Kostroma, Rybinsk in the Yaroslavl region, as well as the small towns of the Golden Ring.

Read more in the Izvestia article:

Silence as a luxury: why the trend of "doing nothing" is gaining popularity in Russia