Lercek's fiance invested money in launching her new brand.

The groom of the blogger Lerchek (real name — Valeria Chekalina) Luis Squicciarini invested in her new Eyya skin brand. He shared that he had been saving money to open his school, but wanted to do something together with his beloved. All the details are in the Izvestia article

The new brand of Lercek Eyya skin

Squicciarini shared that he invested his own money in the launch of the Eyya skin cosmetics brand. According to him, initially he planned to spend his savings on opening a dance studio, but decided to support his beloved's project.

"To be honest, I had a plan for that money. I wanted to open my own school, dance studio. And that was always the only dream. For me, this is an opportunity to do something with Lera. I believe in her project," he said on social media.

Work on the creation of the cosmetic line continued for two years. Chekalina was engaged in product development in parallel with litigation and treatment at the cancer center, without stopping her activities even during hospitalizations. In the presentation video, the blogger appeared without a wig, demonstrating the effects of chemotherapy.

Blogger Lercek has launched a new cosmetics brand amid the fight against cancer. The main thing

According to the blogger, the new project should be a reminder for women of the importance of taking care of themselves and their health despite stress. Lercek admitted that during her struggle with the disease, she herself lost touch with this message for a while.

"I just want to... Even if I'm gone, I want this brand to live and carry the main message to the girls, which I've always tried to convey. But maybe at some point I lost touch with him myself. Think about yourself first of all, about your health and beauty," she said.

The legal status of the Lercek brand and the audience's reaction

Lawyer Yevgeny Tonk explained that the business was launched in accordance with the law. He noted that although a criminal case is being conducted against the blogger, it has been suspended and no verdict has been passed. The house arrest regime also does not prohibit Chekalina from engaging in entrepreneurial activity.

"At the moment, a criminal case is being conducted against Lercek, and at the moment it is suspended, that is, in fact... Currently, Lercek is innocent," the lawyer emphasized in an interview with Channel Five.

Beloved Lercek drew attention to the AI-generated photo of the blogger

Subscribers' reactions to the product launch were mixed. Some of the audience supported the blogger, calling her act brave, while others expressed skepticism about the possibility of actively working with stage four stomach cancer.

Lercek's health status

Chekalina is currently undergoing treatment for stage four stomach cancer at the Blokhin Cancer Center. The therapy is divided into nine stages, some of which have already been completed. A venous port was installed in her neck to administer the drugs.

Against the background of the disease, Lercek almost lost sight in one eye and has difficulty walking. She is also forced to wear a wig due to hair loss.

According to photographer Georgy Kamaev, Chekalina is having a hard time with the procedures. The last therapy session was especially difficult. At the same time, the photographer said that immediately after the chemotherapy sessions, Lercek goes to business meetings, ignoring the advice of his loved ones to focus on rest.