Experts have announced a rapidly growing trend for Russian goods in new markets.

More recently, it was difficult to imagine that Russian manufacturers could compete on equal terms with multinational corporations in a sector aimed at the simplest consumers. However, this has now become a new reality, Maxim Oblender, a correspondent for Izvestia, explained on April 20 for the Final Program with Pyotr Marchenko.

Not fashionable Dubai, not the world-famous Swiss, but high-quality and natural Russian: 120 tons of chocolate are produced monthly in the workshop of the Kostroma confectionery factory, of which 30 tons are immediately shipped abroad.

"We supply our products to the CIS countries. Our products also go to China, Israel, Estonia, Serbia, and there were deliveries to Germany," said Oleg Golubev, commercial director of the confectionery factory.

Russian exports are looking for new markets. Revenues from chocolate shipments abroad alone have reached almost $1 billion per year.

"The fame of Russian goods extends to Europe, where they have historically been perceived as environmentally friendly, since Russia is a country of vast expanses with developed agriculture," said Alexey Popovichev, Executive Director of the Rusbrand Association.

In 2025, the total volume of exports amounted to $418 billion, in the first two months of this year — almost $ 57 billion. We began to supply more finished meat products — an increase of almost 19%, pasta — by a quarter, and the same amount of fermented milk. Ice cream immediately increased by 35%, and wine and spirits increased by about the same amount.

Our companies declare themselves brightly and loudly. Perhaps the most famous media facade in Times Square in the heart of New York City now has such recognizable symbols. The flagship of the domestic brewing "Baltika" shows: "Where Russia is." Following New York, advertisements light up in Tokyo and Milan.

"In other countries, we remind them that we exist, because we have been present there for decades, and citizens should see and be convinced of what we are there now," said Konstantin Tamirov, marketing director of the Baltika brewing company.

Even the national pride of the Germans fades into the background. Entrepreneur Ralph Eisenhardt has been running a beverage store for 15 years, and the Russian Baltika in his castle is on special account.

"This beer really matches the German taste too. The initial density of the wort is not very high, so the bitterness is not so strong," he said.

The rise of Russian beer exports began when the Western owners left the company, and the legendary Baltika returned to its native hands. Exports have been established in almost fifty countries. Baltika can be bought in France, Greece, Croatia, China and South Korea, Israel and Saudi Arabia, even in Tanzania and Burkina Faso they drink our beer.

"In recent years, we have become one of the top five global beer producers, so we are really entering foreign markets with very decent quality and good export ambitions," said Veronika Nikishina, General Director of Russian Export Center JSC.

And production is growing at home. Baltika has eight factories across the country, and a new line was launched in Rostov this week.

"We have brought back and revived the old traditions that Russian brewers had," said Dmitry Vizir, CEO of the Baltika Brewing Company.

There are seven bottling lines in St. Petersburg. One produces 60 thousand bottles per hour, which is 1 thousand per minute.

"The industry faces an important task: to ensure independence from the supply of foreign raw materials. The same former owners of Baltika brought hops from Europe and the USA. It is expected that by 2030, our enterprises will provide themselves with half of Russian hop products," the correspondent noted.

For effective management and coordination within the entire sphere, a national Council for the Development of the Beer and alcohol industry has already been established.

"We have once again become convinced that all the problems that stand in the way of the development of the brewing and non-alcoholic industry can be solved only by joining forces, together reaching the federal and legislative levels with the issues that exist. And we can solve them together," said Taimuraz Bolloev, Chairman of the Council for the Development of the Beer and Alcohol Industry, founder of Baltika.

Gaining strength in its native land, Russian beer is paving the way to world markets. And behind it — a huge number of other domestic goods. Our milk and sausage are on the shelves of Hungarian stores. In Spain, the assortment ranges from jam to buckwheat.

"Russian enterprises have all the potential and all the opportunities to expand their presence in the market sectors. We expect significant growth of at least 25-30%, and maybe even more in terms of household chemicals," said Maxim Kazanin, Associate Professor of International Business at the Faculty of International Economic Relations at the Financial University under the Government of the Russian Federation.

In a cosmetics store in China, Russian shampoos are on a par with global brands. One of them is being supplied to 21 countries, despite the sanctions.

"We don't just respond to demand, we strategically select markets," said Valentina Mozgovaya, commercial director of the cosmetics brand.

Russian goods are loved primarily for the soul invested in them, and for respect for whoever buys them on the other side of the world. The Russian microphone, hand-assembled in Tula, is used by the famous CHANEL brand. Marylin Manson, Coldplay, and U2 also performed with such microphones. The Russian-branded product is still popular. And despite everything, Russian companies are opening up new markets, declaring themselves loudly, brightly, with taste, and, of course, they keep the quality mark and the answer for every inscription: "Made in Russia."

We've raised the bar: Russian brewers are launching a large-scale international advertising campaign

Baltika's media facades can now be seen in New York, Milan and Tokyo - what attracts foreigners to our foam

The popularity of Russian beer is actively gaining momentum abroad, as noted on April 19. Demand is growing, and with it the export of the drink. Domestic foam is increasingly seen on store shelves in different parts of the world, and the streets of the world's largest cities are full of advertising banners.