The first gallery of modern art on the MAER media facade in Moscow

The MAER media holding, together with the Moscow Medicine project "TOGETHER", launched a unique urban format for displaying modern media art. On April 14, the first public display of the works of the international exhibition "TOGETHER" took place at one of the largest media facades of the capital on Krasnopresnenskaya Embankment.

MAER is the strategic media partner of the exhibition, which will officially open in Skolkovo on April 17. The media holding launched an announcement campaign in support of the project and used one of the largest media facades of the capital in the Moscow City area, turning it into an open platform for exploring art. More than 6 million people will see information about the exhibition in two days.

"Media art is one of the closest and most understandable forms for a modern person. Therefore, before the opening of the exhibition "TOGETHER", we prepared an unusual special project — a media exhibition on a huge screen on Krasnopresnenskaya Embankment. This way we not only introduce residents and guests of the city to our exhibition, which will be available from April 17 in Skolkovo, but also provide artists with a unique platform to show their work to a wide audience," said Sabina Chagina, curator of the exhibition and founder of the SABSTANTIA creative ecosystem.

The project became an example of how modern media are able to go beyond traditional communication formats and become a full-fledged cultural environment.

"The TOGETHER project is an example of how culture, technology and medicine can unite around a person. For the first time, the media facade is becoming an exhibition space for contemporary art in the city. We turn the screen into an open gallery accessible to everyone, and take art beyond the usual venues. And this is a fundamentally new format in which media works as a medium that unites people. This is the point of the project: to create connections where they are especially lacking today," said Konstantin Mayor, owner and CEO of the MAER media holding.

The audience saw digital versions of works by leading contemporary authors, including "The Path" by Misha Most, a work about the relationship between science, medicine and technological progress; "The Time of Flowers" by Aristarkh Chernyshev, depicting a human figure in floral motifs; "Affirmations" by Kristina Sidorova, a digital installation reflecting on the future; as well as works by the multimedia studio SILA SVETA.

The screening on April 14 and 15 at the city media facade is intended to introduce the Moscow medicine project "TOGETHER" to a wide audience before its official launch at the new Moscow City Oncological Hospital No. 62 in Skolkovo. The exhibition in the walls of the medical institution will open on April 17 and will run until May 17. The exhibition will feature more than 200 art objects and installations created by 70 artists from Russia and abroad.