Silver Mercury XXVII has reached the finish line

The Organizing Committee of the Silver Mercury ecosystem of creative and marketing communications announced the winners of the regional stages of the award, completed the formation of the SM Awards jury corps and announced the date of the award ceremony for the winners of the 27th season.

The new season's jury consists of recognized industry experts who will determine the best projects in 12 blocks and 181 nominations. Among them are representatives of OZON, Alfa-Bank, ABC of Taste, VKontakte, Avito, X5 and other large companies, as well as creative agencies and key industry associations. Each of the jury members has been strictly selected: only top managers whose projects have previously been awarded industry awards in reputable awards, including Silver Mercury, will be able to evaluate projects. The award's experts are divided into 12 blocks, each of which has from 30 to 200 judges headed by recognized industry leaders – members of the Board of Trustees. The full composition of the jury is presented on the award page. One of the important conditions for the work of experts, as before, will be the principle of objectivity, and all assessments will be published by the organizers in the public domain, similar to last season.

"There is a very serious job behind this jury: each expert is strictly selected, and we consistently raise the bar. The Silver Mercury remains the only award in Russia where the scores of each jury member are publicly available. For us, this is not a procedure — it is a principle that we do not intend to deviate from," said Mikhail Simonov, President of Silver Mercury.

The first stage of judging will take place on May 13 and 14 and will determine the long list of projects: the jury will evaluate the projects of the nominees for the federal award, which will be joined by the projects of the winners of the 5 regional stages of SM Regions.

The second round of voting is scheduled for May 21 and 22, following which the winners will be announced at the award ceremony. The event is scheduled for May 29 in LOFT#8 (Volochaevskaya St., 48, p. 1), and the details are kept secret.

• A professional jury is preparing for its work, and a wide audience can also cast its vote. From April 6 to May 12, voting is open in two parallel contests at once: SM Public Vote, where campaigns that really resonate with people win, and SM Retrograde, an anti—award for the most daring, controversial and unexpected decisions, where not only the result is appreciated, but also the willingness to experiment. You can vote for the participants of both contests on the website.

The end of the 27th season will be the SM Talent Conference. It will be held on June 15-16 at the Connect Congress Center and will be dedicated to monetization of talent and the search for new ways to optimally balance the financial component and creativity.