The trend towards naturalness: why stars are increasingly abandoning makeup and botox

TV presenter Evelina Bledans told in an interview on April 1 how giving up cosmetics helped her keep her youth. In an industry where looks have been the main capital for decades, the reverse trend is gaining momentum. More and more celebrities are publicly abandoning hours-long beauty rituals, going out on red carpets without a gram of cosmetics, or declaring their refusal of botox and fillers. About why the stars decide to take such a step — in the material of Izvestia.

Which celebrities have given up makeup and why

Evelina Bledans

The Russian TV presenter and actress said that she did not completely give up makeup, but drastically reduced its use. In an interview with Channel Five, she explained that she stopped using eyelashes, eye shadow and foundation.

"I will be the way I am," Bledance said.

The TV star assigns an important role in maintaining her form to proper rest: she sleeps during the day at every opportunity and even learned to fall asleep with her eyes open in order to recover in the most unsuitable conditions. Bledans is philosophical about criticism: she considers negative comments to be an indisputable sign of popularity.

Pamela Anderson

The 58-year-old "Rescuers of Malibu" actress stopped wearing makeup on red carpets in 2023. In an interview with People magazine in October 2025, she explained that the decision was not easy, but it was worth it.

"I just thought I wanted to jump off this crazy train. I want to be one of the first to jump down and see what's really going on," Anderson said.

According to the actress, giving up makeup brought unexpected advantages: she had more free time and self-confidence.

The stars who refused Botox

Lisa Kudrow

The 62-year-old "Friends" star revealed in an interview with The Hollywood Reporter published on March 18, 2026, that she had decided to give up Botox after experiencing unusual side effects. She first turned to injections only at the age of 60.

"I think it contributed to the eye irritation and that weird pattern on my forehead, so I'm probably done with it," the actress said.

At the same time, Kudrow admits that she is afraid of getting old, but at the same time she is looking forward to the opportunity to play age-related roles and does not intend to return to injections. The only plastic surgery she had was rhinoplasty at the age of 16.

Yana Churikova

In March 2026, the 47-year-old TV presenter shared the story of an unsuccessful acquaintance with beauty injections in her author's program "How it Happens". The first time she thought about the procedure was at about the age of 35, under the influence of a more experienced colleague, who pointed out wrinkles in the eye area at every meeting.

The procedure was performed by an experienced specialist, and at first the presenter was satisfied with the result. However, after several sessions, the TV personality's eyelid drooped. It turned out that this is an individual reaction of the body, unrelated to the qualifications of the doctor.

"Since then, I have decided that Botox will not be in my life," Churikova admitted. She did not refuse other cosmetic procedures that do not require a long recovery.

Injection into a dream: why Russians do extreme injections and how dangerous it is

Injections into the ear and feet are advertised as a quick way to lose weight and wear heels without pain.

A quiet revolution in beauty

Giving up makeup and giving up aggressive treatments are two manifestations of the same trend: returning to your true self and your natural beauty.

"It's a choice. We need to work on this. It's a practice to be confident when leaving the house with or without makeup," Anderson noted in an interview.

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