The producer noted the importance of ratings and metrics for evaluating the success of TV series.

Detailed data analysis using metrics such as the Russian rating of TV series allows authors to predict the success of future projects. Dmitry Tabarchuk, General Director of NMG Studio LLC and film producer, told Izvestia about this on March 25.

According to him, the producers closely monitor the behavior of the audience: at what point does the viewer "connect" to the hero, and some plot twists, on the contrary, force them to turn off the series. These metrics become the basis for getting to the top of the ratings.

"In addition to assessing the importance of the first minute, you assess the importance of the last minute in terms of the viewer's transition from the first episode to the second, from the second to the third, and so on. <...> You understand which characters the viewer connects to," Tabarchuk explained.

The producer noted that viewers still prefer melodramas and family comedies, while action-packed projects also occupy high positions in the ratings.

"The audience loves melodramas, loves comedy. And that's why most good, interesting comedies, family ones, they remain at the peak of popularity. And [also] the viewer likes to tickle his nerves. And this can be seen in other projects that are in the top 20, in the top 30," concluded the CEO of NMG Studio.

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The day before, Medialogia presented a Russian series rating, the first release of which was the top 100 most popular projects of 2025. The scoring methodology takes into account 19 different parameters. The system analyzes not only search queries, but also the actual viewing time on TV and online platforms, as well as the discussion activity in social networks.

Alexander Kosarim, Content director of the Wink video service, noted in a conversation with Izvestia that the rating of the Medialogia series allows an objective assessment of the popularity of projects among viewers. According to him, large-scale budgets for marketing campaigns of projects sometimes create a false feeling that viewers are actively interested in the content.

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