Has Balenciaga Really released a trash bag: how the brand is involved in the trend

Chinese actress Zhang Jingyi appeared on the red carpet in an elegant black dress in March. Her image quickly gained popularity on social media thanks to an accessory in the form of a yellow plastic bag. All the details are in the Izvestia article.

The origin of the trend

Zhang Jingyi, known for her elegant looks, walked the red carpet of the Beijing International Film Festival in a black evening dress with voluminous flowers. However, it was not the outfit that attracted the public's attention, but the object in her hands — a crumpled yellow plastic bag resembling an ordinary garbage bag.

The appearance of the actress with such an accessory instantly gained popularity on social networks. Many users have suggested that this is a luxury item, drawing parallels with well-known collections of global brands that turn everyday items into expensive status symbols.

The meaning of an unusual image

Later, Zhang Jingyi explained that the yellow bag was an ordinary plastic bag, not a luxury item. Its use became a reference to her role in the new movie "The One". Thus, the actress decided to promote the film as part of the festival, turning her appearance into a performance.

The situation has provoked discussions about aesthetics in modern fashion. Although the accessory was only an element of the film's promotion, it was mistakenly linked to the luxury goods market on the Internet due to its visual similarity to the shocking design solutions of previous years.

Rumors of Balenciaga's involvement

Rumors have spread online that the package is a product of the fashion house Balenciaga and costs about $1,790. The reason for such assumptions was the actual release of the Trash Pouch model by the brand in 2022. Then creative director Demna Gvasalia presented bags imitating blue, black and white garbage bags.

Despite the external similarity, Zhang Jingyi's accessory is not related to the new collections of the European brand. The official Trash Pouch was indeed sold at a high price and was part of the winter collection, but the yellow bag of the actress at the Beijing festival was not included in the line of designer goods.

However, this did not stop netizens from being ironic about the involvement of the yellow bag in Balenciaga — many ridicule the very idea, make parodies of the Chinese actress, and also joke about their probable wealth by showing their colorful plastic bags at home on social networks.

All important news is on the Izvestia channel in the MAX messenger.